Brandwave

How popular isPiano in search?

In September 2026, there were an estimated 1.2K branded searches for Piano worldwide which is down 20.3% over the last 12 months. Piano holds 0.31% estimated Share of Search among digital publishing paywall platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Zephr97.6%
  2. Poool1.8%
  3. Piano0.31%
  4. Pelcro0.27%
  5. Leaky Paywall0.04%
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Where does Piano compete?

Piano is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital publishing paywall platforms3rd of 50.31%Shown below
Paywall platforms3rd of 45.1%Show ranking

Which digital publishing paywall platforms compete with Piano?

Piano against digital publishing paywall platforms worldwide, by month

Share of Search by month for Zephr, Piano. The figures are in the table below the chart.

View monthly share of search table
MonthZephrPooolPianoPelcroLeaky Paywall
Oct 202597.2%1.8%0.48%0.42%0.08%
Nov 202597.4%1.8%0.47%0.33%0.08%
Dec 202597.4%1.8%0.47%0.29%0.07%
Jan 202697.1%2.2%0.47%0.23%0.08%
Feb 202697.5%1.8%0.38%0.29%0.08%
Mar 202697%2.2%0.48%0.32%0.08%
Apr 202697.6%1.8%0.31%0.24%0.07%
May 202696.5%2.6%0.49%0.28%0.07%
Jun 202697.7%1.8%0.26%0.19%0.05%
Jul 202696.7%2.6%0.38%0.29%0.05%
Aug 202697.1%2.2%0.35%0.29%0.05%
Sep 202697.6%1.8%0.31%0.27%0.04%

  1. 1.Zephr

    97.6%

    Held 1st. 369K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  2. 2.Poool

    1.8%

    Held 2nd. 6.7K estimated branded searches, -0.15% vs prior month. Share -0.4 points.

  3. 3.Piano

    0.31%

    Held 3rd. 1.2K estimated branded searches, +7.3% vs prior month. Share 0 points.

  4. 4.Pelcro

    0.27%

    Held 4th. 1K estimated branded searches, +13.5% vs prior month. Share 0 points.

  5. 5.Leaky Paywall

    0.04%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Piano and its closest rivals

Every comparison with Piano

How has branded search demand for Piano changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Piano worldwide fell from 1.5K to 1.2K.
  • Across the 12 months ending September 2026, Piano’s estimated Share of Search among digital publishing paywall platforms worldwide held steady, from 0.48% to 0.31%.

How did search popularity change for digital publishing paywall platforms worldwide in September 2026?

  1. Estimated monthly branded searches for Zephr worldwide rose 22.2% over 12 measured months, from 302K to 369K in September 2026.

  2. Estimated monthly branded searches for Poool worldwide rose 21.6% over 12 measured months, from 5.5K to 6.7K in September 2026.

  3. Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

  4. Estimated monthly branded searches for Pelcro worldwide fell 22.9% over 12 measured months, from 1.3K to 1K in September 2026.

  5. Estimated monthly branded searches for Piano worldwide fell 20.3% over 12 measured months, from 1.5K to 1.2K in September 2026.

How is Piano measured?

Brandwave collects information about searches that people make online using Piano’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • paywall piano
  • piano io
  • piano paywall

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How the Brand Demand Index is measured

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