Brandwave

How popular isOlsa Tools in search?

In September 2026, people searched for Olsa Tools by name about 12,100 times worldwide, a 55.4% decrease from the previous year. These searches made up 2.4% of all global magnetic socket rail brand searches, placing Olsa Tools seventh out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Craftsman60.4%
  2. Kobalt18.1%
  3. GearWrench9.9%
  4. Kincrome3.6%
  5. VIM Tools3%
  6. Husky2.4%
  7. Olsa Tools2.4%
  8. Ernst Manufacturing0.12%
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Which magnetic socket rail brands compete with Olsa Tools?

Olsa Tools against magnetic socket rail brands worldwide, by month

Share of searches by month for Craftsman, Kobalt, GearWrench, Kincrome, VIM Tools, Husky, Olsa Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanKobaltGearWrenchKincromeVIM ToolsHuskyOlsa ToolsErnst Manufacturing
Oct 202553.3%19.6%10.7%3.2%3.2%3.9%5.9%0.13%
Nov 202549.4%22.1%12.2%3.6%4.5%4.5%3.6%0.14%
Dec 202554.8%20%11%2.7%3.3%4%4%0.13%
Jan 202657.2%17.2%11.5%2.8%4.2%3.4%3.4%0.17%
Feb 202665%13.1%8.7%2.6%3.9%2.6%3.9%0.13%
Mar 202667.8%13.6%7.5%2.2%2.7%2.7%3.3%0.13%
Apr 202664.8%15.9%8.7%2.6%2.6%2.6%2.6%0.08%
May 202665.4%16.1%8.8%2.6%2.2%2.6%2.2%0.1%
Jun 202667.4%13.6%9.1%2.7%2.2%2.7%2.2%0.11%
Jul 202667.3%13.5%7.4%2.7%4.1%2.7%2.2%0.09%
Aug 202663.9%15.7%8.6%3.1%3.9%2.6%2.1%0.1%
Sep 202660.4%18.1%9.9%3.6%3%2.4%2.4%0.12%
  1. 1.Craftsman

    60.4%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  2. 2.Kobalt

    18.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Kincrome

    3.6%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. Moved from 4th to 5th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  6. 6.Husky

    2.4%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Olsa Tools and its closest rivals

Every comparison with Olsa Tools

7 comparisons

How has branded search demand for Olsa Tools changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Olsa Tools worldwide fell from 27.1K to 12.1K.
  • Across the 12 months ending September 2026, Olsa Tools’ share of searches among magnetic socket rail brands worldwide decreased from 5.9% to 2.4%.
  • Across the 12 months ending September 2026, Olsa Tools’ share of searches among magnetic socket rail brands worldwide peaked at 5.9% in October 2025 and was lowest at 2.1% in August 2026.
  • Across the 12 months ending September 2026, Olsa Tools fell from 4th to 7th among magnetic socket rail brands worldwide.

How did search popularity change for magnetic socket rail brands worldwide in September 2026?

6 changes
  1. In September 2026, Kobalt gained share of searches among magnetic socket rail brands worldwide, from 15.7% to 18.1%.

  2. In September 2026, GearWrench gained share of searches among magnetic socket rail brands worldwide, from 8.6% to 9.9%.

  3. In September 2026, Craftsman lost share of searches among magnetic socket rail brands worldwide, from 63.9% to 60.4%.

  4. In September 2026, VIM Tools lost share of searches among magnetic socket rail brands worldwide, from 3.9% to 3%.

  5. In September 2026, Kincrome rose from 5th to 4th among magnetic socket rail brands worldwide.

  6. Estimated monthly branded searches for Olsa Tools worldwide fell 55.4% over 12 measured months, from 27.1K to 12.1K in September 2026.

How are Olsa Tools’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Olsa Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • olsa tools

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How the Brand Demand Index is measured

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