Brandwave

How popular isNovus in search?

In September 2026, there were an estimated 450K branded searches for Novus worldwide which is up 22.3% over the last 12 months. Novus holds 39.3% estimated Share of Search among biotech brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Omega58.8%
  2. Novus39.3%
  3. Pump1.1%
  4. Arbor0.86%
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Which biotech brands compete with Novus?

Novus against biotech brands worldwide, by month

Share of Search by month for Omega, Novus. The figures are in the table below the chart.

View monthly share of search table
MonthOmegaNovusPumpArbor
Oct 202563.6%34.7%1.1%0.51%
Nov 202563.7%34.8%1.1%0.42%
Dec 202563.8%34.9%0.94%0.34%
Jan 202667.9%30.3%1.2%0.54%
Feb 202663.4%34.7%1.4%0.51%
Mar 202663.3%34.6%1.4%0.76%
Apr 202663.4%34.7%1.4%0.51%
May 202663.6%34.7%1.1%0.51%
Jun 202663.5%34.7%1.1%0.62%
Jul 202663.6%34.8%1.1%0.51%
Aug 202659.2%39.5%1.1%0.25%
Sep 202658.8%39.3%1.1%0.86%
  1. 1.Omega

    58.8%

    Held 1st. 674K estimated branded searches, +0.02% vs prior month. Share -0.4 points.

  2. 2.Novus

    39.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Pump

    1.1%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Arbor

    0.86%

    Held 4th. 9.9K estimated branded searches, +241.4% vs prior month. Share +0.6 points.

Compare search popularity between Novus and its closest rivals

How has branded search demand for Novus changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Novus worldwide rose from 368K to 450K.
  • Across the 12 months ending September 2026, Novus’ estimated Share of Search among biotech brands worldwide increased from 34.7% to 39.3%.
  • Across the 12 months ending September 2026, Novus’ estimated Share of Search among biotech brands worldwide peaked at 39.5% in August 2026 and was lowest at 30.3% in January 2026.

How did search popularity change for biotech brands worldwide in September 2026?

  1. In September 2026, Arbor gained estimated Share of Search among biotech brands worldwide, from 0.25% to 0.86%.

  2. Estimated monthly branded searches for Novus worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.

Where does Novus compete?

Novus is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Windshield Repairs2nd of 34.7%Show ranking
Temperature Controller brands5th of 710.5%Show ranking
Biotech brands2nd of 439.3%Shown above

How is Novus measured?

Brandwave collects information about searches that people make online using Novus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • novus

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How the Brand Demand Index is measured

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Is Novus your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.