Novus vs Omega:Which is searched more?
In September 2026, Omega had more branded searches than Novus among biotech brands worldwide. Omega was estimated to have 674K branded searches compared to Novus’ 450K, and held a 58.8% Share of Search versus Novus’ 39.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Novus or Omega?
Compare the biotech brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Omega, Novus. The figures are in the table below the chart.
View monthly share of search table
| Month | Omega | Novus | Pump | Arbor |
|---|---|---|---|---|
| Oct 2025 | 63.6% | 34.7% | 1.1% | 0.51% |
| Nov 2025 | 63.7% | 34.8% | 1.1% | 0.42% |
| Dec 2025 | 63.8% | 34.9% | 0.94% | 0.34% |
| Jan 2026 | 67.9% | 30.3% | 1.2% | 0.54% |
| Feb 2026 | 63.4% | 34.7% | 1.4% | 0.51% |
| Mar 2026 | 63.3% | 34.6% | 1.4% | 0.76% |
| Apr 2026 | 63.4% | 34.7% | 1.4% | 0.51% |
| May 2026 | 63.6% | 34.7% | 1.1% | 0.51% |
| Jun 2026 | 63.5% | 34.7% | 1.1% | 0.62% |
| Jul 2026 | 63.6% | 34.8% | 1.1% | 0.51% |
| Aug 2026 | 59.2% | 39.5% | 1.1% | 0.25% |
| Sep 2026 | 58.8% | 39.3% | 1.1% | 0.86% |
How has the Novus and Omega comparison changed over the last 12 months?
3 findings
- Omega was ahead of Novus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Novus’ estimated Share of Search among biotech brands worldwide moved from 34.7% to 39.3%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 12 months ending September 2026, Omega’s estimated Share of Search among biotech brands worldwide moved from 63.6% to 58.8%, and its estimated monthly branded searches held steady at 674K.
How did search popularity change for biotech brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Novus worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Novus’ and Omega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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