Brandwave

How popular isNidra in search?

In August 2026, there were an estimated 135K branded searches for Nidra worldwide which is down 18.2% over the last 11 months. Nidra holds 42.5% estimated Share of Search among eye mask brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tempur-Pedic52%
  2. Nidra42.5%
  3. Alaska Bear2.1%
  4. Slip2.1%
  5. Manta1.1%
  6. Bucky0.15%
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Which eye mask brands compete with Nidra?

Nidra against eye mask brands worldwide, by month

Share of Search by month for Tempur-Pedic, Nidra, Alaska Bear, Slip. The figures are in the table below the chart.

View monthly share of search table
MonthTempur-PedicNidraAlaska BearSlipMantaBucky
Oct 202547.8%47.8%1.6%1.9%0.84%0.14%
Nov 202551.5%42.3%1.1%3.8%1.1%0.15%
Dec 202550.4%41.2%1.6%5.5%1.1%0.18%
Jan 202647.1%47.1%1.3%3.5%1%0.14%
Feb 202646.4%46.4%1%5.1%1%0.13%
Mar 202642.4%51.8%1.4%3.1%1.1%0.15%
Apr 202642.5%52%1.1%3.1%1.1%0.15%
May 202647.1%47.1%1.5%2.8%1.3%0.17%
Jun 202646.9%46.9%1.9%2.8%1.3%0.21%
Jul 202651.7%42.3%1.7%3.1%1.1%0.15%
Aug 202652%42.5%2.1%2.1%1.1%0.15%
Sep 2026——————

  1. 1.Tempur-Pedic

    52%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Nidra

    42.5%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Alaska Bear

    2.1%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  4. 4.Slip

    2.1%

    Moved from 3rd to 4th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1 points.

  5. 5.Manta

    1.1%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bucky

    0.15%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nidra and its closest rivals

How has branded search demand for Nidra changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nidra worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Nidra’s estimated Share of Search among eye mask brands worldwide decreased from 47.8% to 42.5%.
  • Across the 11 months ending August 2026, Nidra’s estimated Share of Search among eye mask brands worldwide peaked at 52% in April 2026 and was lowest at 41.2% in December 2025.
  • Across the 11 months ending August 2026, Nidra fell from 1st to 2nd among eye mask brands worldwide.

How did search popularity change for eye mask brands worldwide in August 2026?

  1. In August 2026, Slip lost estimated Share of Search among eye mask brands worldwide, from 3.1% to 2.1%.

  2. In August 2026, Alaska Bear rose from 4th to 3rd among eye mask brands worldwide.

  3. Estimated monthly branded searches for Manta worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Nidra worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How is Nidra measured?

Brandwave collects information about searches that people make online using Nidra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nidra

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How the Brand Demand Index is measured

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