Brandwave

How popular isNewton in search?

In August 2026, there were an estimated 720 branded searches for Newton worldwide which is down 18.2% over the last 11 months. Newton holds 0.07% estimated Share of Search among email clients worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thunderbird84.5%
  2. Superhuman11.3%
  3. Spark2.3%
  4. Airmail1.9%
  5. Newton0.07%
Newton website (opens in a new tab)

Follow Newton and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which email clients compete with Newton?

Newton against email clients worldwide, by month

Share of Search by month for Thunderbird, Superhuman, Spark, Newton. The figures are in the table below the chart.

View monthly share of search table
MonthThunderbirdSuperhumanSparkAirmailNewton
Oct 202587.7%7.9%2.4%1.9%0.08%
Nov 202584.5%11.3%2.3%1.9%0.1%
Dec 202585.8%9.4%2.3%2.3%0.17%
Jan 202684.5%11.3%2.3%1.9%0.1%
Feb 202687.4%9.6%1.6%1.3%0.11%
Mar 202685.1%11.4%1.9%1.5%0.09%
Apr 202686.8%9.5%1.9%1.6%0.17%
May 202688.7%8%2%1.3%0.08%
Jun 202686%9.5%2.3%1.9%0.38%
Jul 202686.5%9.5%2.3%1.6%0.13%
Aug 202684.5%11.3%2.3%1.9%0.07%
Sep 2026—————

  1. 1.Thunderbird

    84.5%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share -2 points.

  2. 2.Superhuman

    11.3%

    Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +1.8 points.

  3. 3.Spark

    2.3%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  4. 4.Airmail

    1.9%

    Held 4th. 18.1K estimated branded searches, +49.6% vs prior month. Share +0.3 points.

  5. 5.Newton

    0.07%

    Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.

Compare search popularity between Newton and its closest rivals

How has branded search demand for Newton changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Newton worldwide fell from 880 to 720.
  • Across the 11 months ending August 2026, Newton’s estimated Share of Search among email clients worldwide held steady, from 0.08% to 0.07%.

How did search popularity change for email clients worldwide in August 2026?

  1. In August 2026, Superhuman gained estimated Share of Search among email clients worldwide, from 9.5% to 11.3%.

  2. In August 2026, Thunderbird lost estimated Share of Search among email clients worldwide, from 86.5% to 84.5%.

  3. Estimated monthly branded searches for Airmail worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Newton worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

  5. Estimated monthly branded searches for Spark worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is Newton measured?

Brandwave collects information about searches that people make online using Newton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • newton mail

Do you work for Newton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Newton your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free