Apple Mail vs Newton:Which is more popular?
In September 2026, Apple Mail had more branded searches than Newton among email clients worldwide. Apple Mail had about 135,000 branded searches, while Newton had 720. Apple Mail made up 9.2% of all email client searches we track, and Newton accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about email clients, Apple Mail appeared in all five answers and Newton in none.
Who do people search for more?
Apple Mail, about 188 searches for every 1 for Newton
Who does AI mention more?
Apple Mail, mentioned in every answer we collected
Who does AI recommend more?
Apple Mail, the only one of the two named
Follow Apple Mail vs Newton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top email clients in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Mail appeared in all five answers. Newton did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Microsoft Outlook1st- Apple Mail2nd
Thunderbird3rd
Spark4th
Proton Mail5th
Superhuman6th
Airmail–
Newton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Outlook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Mail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spark4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thunderbird4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Superhuman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Proton Mail3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Airmail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Newton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email clients
5 answers
Asked ChatGPT
“Which email client should I use?”
Asked ChatGPT
“What are the best email clients?”
Asked ChatGPT
“What's the best email client for daily email management?”
Searched Google, AI Overview
“email client”
Searched Google, AI Overview
“best email app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Apple Mail or Newton more popular in search?
This chart shows how often people search Google for Apple Mail and Newton by name. Each line represents a brand's share of searches for all eight email clients we track, month by month, from English-language searches worldwide.
Share of searches by month for Apple Mail, Newton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Outlook | Apple Mail | Spark | Thunderbird | Superhuman | Airmail | Newton | Proton Mail |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.7% | 7.8% | 1.3% | 2% | 1.1% | 1.1% | 0.04% | <0.01% |
| Nov 2025 | 84.8% | 9.3% | 1.3% | 2% | 1.5% | 1% | 0.06% | <0.01% |
| Dec 2025 | 81.6% | 11% | 1.5% | 2.5% | 1.7% | 1.5% | 0.11% | <0.01% |
| Jan 2026 | 84.1% | 9.2% | 1.2% | 2.6% | 1.8% | 1% | 0.06% | <0.01% |
| Feb 2026 | 86.4% | 7.8% | 0.85% | 2.3% | 1.9% | 0.7% | 0.06% | <0.01% |
| Mar 2026 | 85.7% | 7.7% | 1% | 2.4% | 2.3% | 0.85% | 0.05% | 0.01% |
| Apr 2026 | 84.4% | 7.6% | 1.3% | 2.9% | 2.7% | 1% | 0.11% | 0.01% |
| May 2026 | 84.9% | 7.7% | 1.3% | 2.6% | 2.7% | 0.85% | 0.05% | 0.01% |
| Jun 2026 | 85.1% | 7.7% | 1.5% | 2.1% | 2% | 1.3% | 0.25% | 0.01% |
| Jul 2026 | 83.5% | 9.2% | 1.5% | 2.6% | 2.1% | 1% | 0.08% | 0.02% |
| Aug 2026 | 83.8% | 9.3% | 1.5% | 2.4% | 1.6% | 1.3% | 0.05% | 0.02% |
| Sep 2026 | 83.1% | 9.2% | 2.8% | 2% | 1.8% | 1% | 0.05% | 0.02% |
How has the Apple Mail and Newton comparison changed over the last 12 months?
3 findings
- Apple Mail was ahead of Newton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Mail’s share of searches among email clients worldwide moved from 7.8% to 9.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Newton’s share of searches among email clients worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for email clients worldwide in September 2026?
2 changes
Estimated monthly branded searches for Apple Mail worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Newton worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple Mail’s and Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Mail
1 branded search term
- apple mail
Newton
1 branded search term
- newton mail
Other head-to-heads among email clients
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.