Brandwave

How popular isMXToolbox in search?

In September 2026, people searched for MXToolbox by name about 301,000 times worldwide, about the same as the previous year. These searches made up 70% of all global email deliverability testing tool searches, placing MXToolbox first out of eight tools. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. MXToolbox70%
  2. Mail-Tester16.9%
  3. Mailtrap9.8%
  4. GlockApps1.5%
  5. MailReach1.3%
  6. InboxAlly0.24%
  7. Litmus0.14%
  8. MailMonitor0.14%
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Which email deliverability testing tools compete with MXToolbox?

MXToolbox against email deliverability testing tools worldwide, by month

Share of searches by month for MXToolbox, Mail-Tester, Mailtrap. The figures are in the table below the chart.

View monthly share of searches table
MonthMXToolboxMail-TesterMailtrapGlockAppsMailReachInboxAllyLitmusMailMonitor
Oct 202566.5%16.6%13.8%1.5%0.97%0.24%0.19%0.19%
Nov 202568.6%16.6%11.7%1.5%1%0.2%0.2%0.2%
Dec 202566.2%16.6%13.9%1.5%1.2%0.29%0.19%0.24%
Jan 202668.3%17.1%11.8%1.2%1%0.22%0.16%0.2%
Feb 202668.2%17.1%11.7%1.2%1.2%0.24%0.16%0.2%
Mar 202668.8%16.6%11.8%1.2%1%0.17%0.16%0.16%
Apr 202670.5%14.4%12.1%1.3%1.3%0.21%0.17%0.14%
May 202668.5%16.6%11.8%1.2%1.2%0.2%0.16%0.2%
Jun 202668.3%16.7%11.7%1.5%1.2%0.2%0.16%0.16%
Jul 202668.1%17%11.7%1.5%1.2%0.21%0.13%0.13%
Aug 202667.1%17.6%11.6%1.5%1.5%0.29%0.2%0.2%
Sep 202670%16.9%9.8%1.5%1.3%0.24%0.14%0.14%

  1. 1.MXToolbox

    70%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +2.8 points.

  2. 2.Mail-Tester

    16.9%

    Held 2nd. 72.7K estimated branded searches, +12.6% vs prior month. Share -0.7 points.

  3. 3.Mailtrap

    9.8%

    Held 3rd. 42.3K estimated branded searches, -0.84% vs prior month. Share -1.8 points.

  4. 4.GlockApps

    1.5%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.MailReach

    1.3%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.InboxAlly

    0.24%

    Held 6th. 1.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Litmus

    0.14%

    Held 7th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  8. 8.MailMonitor

    0.14%

    Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare search popularity between MXToolbox and its closest rivals

Every comparison with MXToolbox

7 comparisons

How has branded search demand for MXToolbox changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MXToolbox worldwide held steady at 301K.
  • Across the 12 months ending September 2026, MXToolbox’s share of searches among email deliverability testing tools worldwide increased from 66.5% to 70%.
  • Across the 12 months ending September 2026, MXToolbox’s share of searches among email deliverability testing tools worldwide peaked at 70.5% in April 2026 and was lowest at 66.2% in December 2025.

How did search popularity change for email deliverability testing tools worldwide in September 2026?

6 changes

  1. In September 2026, MXToolbox gained share of searches among email deliverability testing tools worldwide, from 67.1% to 70%.

  2. In September 2026, Mailtrap lost share of searches among email deliverability testing tools worldwide, from 11.6% to 9.8%.

  3. In September 2026, Mail-Tester lost share of searches among email deliverability testing tools worldwide, from 17.6% to 16.9%.

  4. Estimated monthly branded searches for MailReach worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Litmus worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

  6. Estimated monthly branded searches for MailMonitor worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are MXToolbox’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MXToolbox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mxtoolbox

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How the Brand Demand Index is measured

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