Brandwave

How popular isMorel?

In September 2026, people searched for Morel by name about 7,320 times worldwide, a 22.2% increase from the previous year. These searches made up 0.24% of all global car audio brand searches, placing Morel eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about car audio brands, Morel appeared in two of the four answers and was the eighth most recommended of the 11.

Search and AI answers in September 2026

Morel is the eighth most searched of 11 competitors and the eighth most recommended in AI answers.

  1. JBLShare of searches 86.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. JVCShare of searches 6.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. JL AudioShare of searches 1.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Rockford FosgateShare of searches 1.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. MorelShare of searches 0.24%Mentioned in 2 of 4 AI answersPlace in AI recommendations 8th

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Top car audio brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Morel was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Morel is the eighth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JL Audio1st
  2. Focal Car Audio2nd
  3. Alpine3rd
  4. JBL4th
  5. Rockford Fosgate5th
  6. Kicker6th
  7. Audison7th
  8. Morel8th
  9. Kenwood Car Audio9th
  10. Pioneer10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JL Audio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rockford Fosgate3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kicker3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Alpine3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Focal Car Audio3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JBL2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Audison2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pioneer2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Morel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kenwood Car Audio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about car audio brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which car audio brands compete with Morel?

Morel against car audio brands worldwide, by month

Share of searches by month for JBL, JVC, Morel. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLJVCJL AudioRockford FosgateKickerAudisonPioneerMorelAlpineKenwood Car AudioFocal Car Audio
Oct 202582.5%9.8%2.4%2.4%1.3%0.59%0.32%0.19%0.21%0.21%0.09%
Nov 202587.8%6.8%1.7%1.7%0.95%0.41%0.22%0.13%0.15%0.15%0.07%
Dec 202588%6.8%1.7%1.4%0.92%0.5%0.22%0.13%0.15%0.18%0.05%
Jan 202686.6%6.7%2%2%1.1%0.6%0.27%0.2%0.18%0.22%0.1%
Feb 202682.6%9.2%2.3%2.3%1.5%0.68%0.3%0.23%0.3%0.37%0.2%
Mar 202681%9.1%2.7%2.7%2.3%0.82%0.36%0.27%0.3%0.3%0.16%
Apr 202687.4%5.5%2%2%1.7%0.5%0.22%0.16%0.18%0.22%0.1%
May 202685%7.5%2.3%2.3%1.5%0.55%0.3%0.18%0.2%0.16%0.11%
Jun 202686%7.6%1.9%1.9%1.3%0.56%0.25%0.18%0.2%0.17%0.09%
Jul 202687.2%6.3%1.9%1.9%1.3%0.57%0.25%0.22%0.21%0.17%0.09%
Aug 202686.1%6.2%2.3%2.3%1.5%0.68%0.31%0.23%0.2%0.17%0.07%
Sep 202686.6%6.5%1.9%1.9%1.6%0.58%0.32%0.24%0.17%0.14%0.08%

  1. 1.JBL

    86.6%

    Held 1st. 2.7M estimated branded searches, -3.6% vs prior month. Share +0.5 points.

  2. 2.JVC

    6.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.JL Audio

    1.9%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Rockford Fosgate

    1.9%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Kicker

    1.6%

    Held 5th. 48.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Audison

    0.58%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.Pioneer

    0.32%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Morel

    0.24%

    Held 8th. 7.3K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Alpine

    0.17%

    Held 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  10. 10.Kenwood Car Audio

    0.14%

    Held 10th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  11. 11.Focal Car Audio

    0.08%

    Held 11th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Morel and its closest rivals

Every comparison with Morel

10 comparisons

How has branded search demand for Morel changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Morel worldwide rose from 6K to 7.3K.
  • Across the 12 months ending September 2026, Morel rose from 10th to 8th among car audio brands worldwide.

How did search popularity change for car audio brands worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Morel worldwide rose 22.2% over 12 measured months, from 6K to 7.3K in September 2026.

  2. Estimated monthly branded searches for Kicker worldwide rose 22.2% over 12 measured months, from 39.7K to 48.5K in September 2026.

  3. Estimated monthly branded searches for Kenwood Car Audio worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  4. Estimated monthly branded searches for JVC worldwide fell 33.2% over 12 measured months, from 301K to 201K in September 2026.

  5. Estimated monthly branded searches for JL Audio worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Rockford Fosgate worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are Morel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Morel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • morel car audio
  • morel speakers

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How the Brand Demand Index is measured

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