Alpine vs Morel:Which is searched more?
In September 2026, Morel had more branded searches than Alpine among car audio brands worldwide. Morel had about 7,320 branded searches, while Alpine had 5,400. Morel made up 0.24% of all car audio brand searches we track, and Alpine accounted for 0.17%. These are worldwide searches for English-language branded terms.
Follow Alpine vs Morel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Alpine or Morel more popular in search?
Compare the car audio brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Morel, Alpine. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | JVC | JL Audio | Rockford Fosgate | Kicker | Audison | Pioneer | Morel | Alpine | Kenwood Car Audio | Focal Car Audio |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 9.8% | 2.4% | 2.4% | 1.3% | 0.59% | 0.32% | 0.19% | 0.21% | 0.21% | 0.09% |
| Nov 2025 | 87.8% | 6.8% | 1.7% | 1.7% | 0.95% | 0.41% | 0.22% | 0.13% | 0.15% | 0.15% | 0.07% |
| Dec 2025 | 88% | 6.8% | 1.7% | 1.4% | 0.92% | 0.5% | 0.22% | 0.13% | 0.15% | 0.18% | 0.05% |
| Jan 2026 | 86.6% | 6.7% | 2% | 2% | 1.1% | 0.6% | 0.27% | 0.2% | 0.18% | 0.22% | 0.1% |
| Feb 2026 | 82.6% | 9.2% | 2.3% | 2.3% | 1.5% | 0.68% | 0.3% | 0.23% | 0.3% | 0.37% | 0.2% |
| Mar 2026 | 81% | 9.1% | 2.7% | 2.7% | 2.3% | 0.82% | 0.36% | 0.27% | 0.3% | 0.3% | 0.16% |
| Apr 2026 | 87.4% | 5.5% | 2% | 2% | 1.7% | 0.5% | 0.22% | 0.16% | 0.18% | 0.22% | 0.1% |
| May 2026 | 85% | 7.5% | 2.3% | 2.3% | 1.5% | 0.55% | 0.3% | 0.18% | 0.2% | 0.16% | 0.11% |
| Jun 2026 | 86% | 7.6% | 1.9% | 1.9% | 1.3% | 0.56% | 0.25% | 0.18% | 0.2% | 0.17% | 0.09% |
| Jul 2026 | 87.2% | 6.3% | 1.9% | 1.9% | 1.3% | 0.57% | 0.25% | 0.22% | 0.21% | 0.17% | 0.09% |
| Aug 2026 | 86.1% | 6.2% | 2.3% | 2.3% | 1.5% | 0.68% | 0.31% | 0.23% | 0.2% | 0.17% | 0.07% |
| Sep 2026 | 86.6% | 6.5% | 1.9% | 1.9% | 1.6% | 0.58% | 0.32% | 0.24% | 0.17% | 0.14% | 0.08% |
How has the Alpine and Morel comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Morel took it in January 2026, Alpine took it in February 2026, Morel took it in July 2026.
- Across the 12 months ending September 2026, Alpine’s share of searches among car audio brands worldwide moved from 0.21% to 0.17%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Morel’s share of searches among car audio brands worldwide moved from 0.19% to 0.24%, and its estimated monthly branded searches moved from 6K to 7.3K.
How did search popularity change for car audio brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Alpine’s and Morel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car audio brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.