How popular isMizuba?
In September 2026, people searched for Mizuba by name about 4,400 times worldwide, an 18.5% decrease from the previous year. These searches made up 2.1% of all global matcha brand searches, placing Mizuba ninth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about matcha brands, Mizuba did not appear in any of the answers.
Mizuba is the ninth most searched of 12 competitors and not listed in any AI answer.
Marukyu KoyamaenShare of searches 23.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
MatchafulShare of searches 23.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Rocky’s MatchaShare of searches 15.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
IppodoShare of searches 13%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MizubaShare of searches 2.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top matcha brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mizuba did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ippodo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Naoki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jade Leaf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Marukyu Koyamaen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Encha2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Matchaful0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rocky’s Matcha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ITO EN0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Aiya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Mizuba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about matcha brands
4 answers
Asked ChatGPT
“Which matcha brand should I buy?”
Asked ChatGPT
“What are the best matcha brands?”
Asked ChatGPT
“What's the best matcha brand for making lattes at home?”
Searched Google, AI Overview
“matcha powder”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best matcha powder”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which matcha brands compete with Mizuba?
Share of searches by month for Marukyu Koyamaen, Matchaful, Rocky’s Matcha, Ippodo, Naoki, Jade Leaf, ITO EN, Aiya, Mizuba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marukyu Koyamaen | Matchaful | Rocky’s Matcha | Ippodo | Naoki | Jade Leaf | ITO EN | Aiya | Mizuba | DoMatcha | Pique | Encha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 22.9% | 10.3% | 22.9% | 4.6% | 5.6% | 3.8% | 2.5% | 2% | 0.33% | 1.4% | 0.72% |
| Nov 2025 | 20.2% | 20.2% | 13.5% | 24.6% | 4.9% | 4.9% | 4% | 2.7% | 2.2% | 0.36% | 1.5% | 0.98% |
| Dec 2025 | 23.6% | 15.8% | 12.9% | 23.6% | 5.8% | 7.1% | 3.9% | 2.6% | 2.1% | 0.42% | 1.4% | 0.91% |
| Jan 2026 | 18.2% | 14.8% | 14.8% | 27.1% | 6.6% | 6.6% | 3.6% | 3% | 2.4% | 0.45% | 1.6% | 0.72% |
| Feb 2026 | 18.2% | 18.2% | 14.9% | 22.3% | 6.7% | 6.7% | 3.6% | 3.6% | 2.4% | 0.88% | 1.6% | 0.88% |
| Mar 2026 | 20.2% | 20.2% | 13.5% | 20.2% | 7.4% | 6.1% | 3.3% | 3.3% | 2.2% | 1.5% | 1.2% | 0.78% |
| Apr 2026 | 20.8% | 17% | 17% | 17% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.5% | 1.2% | 0.8% |
| May 2026 | 18.5% | 22.6% | 15.2% | 15.2% | 6.8% | 10.1% | 3% | 3% | 2% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 21.4% | 17.5% | 17.5% | 14.3% | 6.4% | 9.6% | 3.5% | 3.5% | 2.3% | 1.3% | 1.3% | 1.6% |
| Jul 2026 | 20.8% | 20.8% | 17% | 13.9% | 7.6% | 7.6% | 3.4% | 3.4% | 2.3% | 1.2% | 1.2% | 0.8% |
| Aug 2026 | 21.1% | 21.1% | 17.3% | 14.1% | 7.7% | 6.3% | 3.5% | 3.5% | 2.3% | 1% | 1.2% | 0.81% |
| Sep 2026 | 23.7% | 23.7% | 15.8% | 13% | 7.1% | 4.7% | 3.9% | 2.6% | 2.1% | 1.4% | 1.4% | 0.76% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.7% | 49.5K | 0% | +2.5 points | |
| 2, held 2nd | 23.7% | 49.5K | 0% | +2.5 points | |
| 3, held 3rd | 15.8% | 33.1K | -18.3% | -1.5 points | |
| 4, held 4th | 13% | 27.1K | -18.1% | -1.2 points | |
| 5, held 5th | 7.1% | 14.8K | -18.2% | -0.7 points | |
| 6, held 6th | 4.7% | 9.9K | -33.1% | -1.6 points | |
| 7, moved from 8th to 7th | 3.9% | 8.1K | 0% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.6% | 5.4K | -33.3% | -0.9 pointsmoved from 7th to 8th | |
| 9, held 9th | 2.1% | 4.4K | -18.5% | -0.2 points | |
| 10, moved from 11th to 10th | 1.4% | 2.9K | +20.8% | +0.4 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 1.4% | 2.9K | 0% | +0.1 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.76% | 1.6K | -15.8% | 0 points |
23.7%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.
23.7%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.
15.8%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.5 points.
4.
Ippodo13%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.
5.
Naoki7.1%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.7%
Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.6 points.
7.
ITO EN3.9%
Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.
Aiya2.6%
Moved from 7th to 8th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.
9.
Mizuba2.1%
Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
10.DoMatcha
1.4%
Moved from 11th to 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
11.
Pique1.4%
Moved from 10th to 11th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.
Encha0.76%
Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
Compare popularity between Mizuba and its closest rivals
Every comparison with Mizuba
11 comparisons
How has branded search demand for Mizuba changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mizuba worldwide fell from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Mizuba’s share of searches among matcha brands worldwide held steady, from 2% to 2.1%.
How did search popularity change for matcha brands worldwide in September 2026?
6 changes
In September 2026, Marukyu Koyamaen gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.
In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.
In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%.
In September 2026, Rocky’s Matcha lost share of searches among matcha brands worldwide, from 17.3% to 15.8%.
In September 2026, Ippodo lost share of searches among matcha brands worldwide, from 14.1% to 13%.
In September 2026, Aiya lost share of searches among matcha brands worldwide, from 3.5% to 2.6%.
How are Mizuba’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Mizuba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mizuba matcha
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