How popular isMicrosoft Lens in search?
In August 2026, there were an estimated 40.5K branded searches for Microsoft Lens worldwide which is down 18.2% over the last 11 months. Microsoft Lens holds 4.6% estimated Share of Search among document scanning apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
CamScanner77.2%Adobe Scan15.5%
Microsoft Lens4.6%
Genius Scan2.5%
Scanbot0.18%
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Which document scanning apps compete with Microsoft Lens?
Share of Search by month for CamScanner, Adobe Scan, Microsoft Lens, Genius Scan. The figures are in the table below the chart.
View monthly share of search table
| Month | CamScanner | Adobe Scan | Microsoft Lens | Genius Scan | Scanbot |
|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 18% | 5.4% | 3% | 0.39% |
| Nov 2025 | 70.5% | 21.2% | 5.2% | 2.8% | 0.24% |
| Dec 2025 | 70.5% | 21.2% | 5.2% | 2.8% | 0.24% |
| Jan 2026 | 67.2% | 20.2% | 9% | 3.3% | 0.29% |
| Feb 2026 | 67.6% | 20.3% | 9.1% | 2.7% | 0.29% |
| Mar 2026 | 60.5% | 18.1% | 18.1% | 3% | 0.26% |
| Apr 2026 | 65.9% | 19.8% | 10.8% | 3.2% | 0.23% |
| May 2026 | 68.8% | 20.6% | 7.6% | 2.8% | 0.24% |
| Jun 2026 | 76.3% | 15.3% | 5.6% | 2.5% | 0.22% |
| Jul 2026 | 70.1% | 21% | 6.3% | 2.3% | 0.2% |
| Aug 2026 | 77.2% | 15.5% | 4.6% | 2.5% | 0.18% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.2% | 673K | +22.4% | +7 points | |
| 2, held 2nd | 15.5% | 135K | -18.2% | -5.6 points | |
| 3, held 3rd | 4.6% | 40.5K | -18.2% | -1.7 points | |
| 4, held 4th | 2.5% | 22.2K | +22.7% | +0.2 points | |
| 5, held 5th | 0.18% | 1.6K | 0% | 0 points |
77.2%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +7 points.
15.5%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -5.6 points.
4.6%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
2.5%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
5.
Scanbot0.18%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Microsoft Lens and its closest rivals
How has branded search demand for Microsoft Lens changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Lens worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Microsoft Lens’ estimated Share of Search among document scanning apps worldwide decreased from 5.4% to 4.6%.
- Across the 11 months ending August 2026, Microsoft Lens’ estimated Share of Search among document scanning apps worldwide peaked at 18.1% in March 2026 and was lowest at 4.6% in August 2026.
How did search popularity change for document scanning apps worldwide in August 2026?
5 changes
In August 2026, CamScanner gained estimated Share of Search among document scanning apps worldwide, from 70.1% to 77.2%.
In August 2026, Adobe Scan lost estimated Share of Search among document scanning apps worldwide, from 21% to 15.5%.
In August 2026, Microsoft Lens lost estimated Share of Search among document scanning apps worldwide, from 6.3% to 4.6%.
Estimated monthly branded searches for Scanbot worldwide fell 55.6% over 11 measured months, from 3.6K to 1.6K in August 2026.
Estimated monthly branded searches for Genius Scan worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Microsoft Lens measured?
Brandwave collects information about searches that people make online using Microsoft Lens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- microsoft lens
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Is Microsoft Lens your brand?
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