Genius Scan vs Microsoft Lens:Which is searched more?
In August 2026, Microsoft Lens had more branded searches than Genius Scan among document scanning apps worldwide. Microsoft Lens was estimated to have 40.5K branded searches compared to Genius Scan’s 22.2K, and held a 4.6% Share of Search versus Genius Scan’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Genius Scan or Microsoft Lens?
Compare the apps people scan documents with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Lens, Genius Scan. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Lens | Genius Scan |
|---|---|---|
| Oct 2025 | 5.4% | 3% |
| Nov 2025 | 5.2% | 2.8% |
| Dec 2025 | 5.2% | 2.8% |
| Jan 2026 | 9% | 3.3% |
| Feb 2026 | 9.1% | 2.7% |
| Mar 2026 | 18.1% | 3% |
| Apr 2026 | 10.8% | 3.2% |
| May 2026 | 7.6% | 2.8% |
| Jun 2026 | 5.6% | 2.5% |
| Jul 2026 | 6.3% | 2.3% |
| Aug 2026 | 4.6% | 2.5% |
| Sep 2026 | — | — |
How has the Genius Scan and Microsoft Lens comparison changed over the last 12 months?
3 findings
- Microsoft Lens was ahead of Genius Scan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Genius Scan’s estimated Share of Search among document scanning apps worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Microsoft Lens’ estimated Share of Search among document scanning apps worldwide moved from 5.4% to 4.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for document scanning apps worldwide in August 2026?
2 changes
In August 2026, Microsoft Lens lost estimated Share of Search among document scanning apps worldwide, from 6.3% to 4.6%.
Estimated monthly branded searches for Genius Scan worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Genius Scan’s and Microsoft Lens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Genius Scan
1 branded search term
- genius scan
Microsoft Lens
1 branded search term
- microsoft lens
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.