Brandwave

How popular isMichael Harding?

In October 2026, people searched for Michael Harding by name about 12,800 times worldwide, a 9.4% increase from the previous year. These searches made up 35.7% of all global oil paint brand searches, placing Michael Harding first out of seven brands. When we asked both ChatGPT and Google AI Overviews about oil paint brands, Michael Harding appeared in two of the four answers and was the third most recommended of the seven.

Search and AI answers in October 2026

Michael Harding is the most searched of 7 competitors and the third most recommended in the AI answers we collected.

  1. Michael HardingShare of searches 35.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. GamblinShare of searches 32.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Winsor & NewtonShare of searches 18.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Old HollandShare of searches 4.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. RembrandtShare of searches 4.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

+2 more

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Top oil paint brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Michael Harding was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Michael Harding is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gamblin1st
  2. Winsor & Newton2nd
  3. Michael Harding3rd
  4. Old Holland4th
  5. Williamsburg5th
  6. Rembrandt6th
  7. Sennelier–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gamblin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Winsor & Newton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Old Holland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Michael Harding2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rembrandt2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Williamsburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sennelier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about oil paint brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Michael Harding compared with other oil paint brands worldwide?

Michael Harding against oil paint brands worldwide, by month

Share of searches by month for Michael Harding, Gamblin, Winsor & Newton, Old Holland, Rembrandt, Williamsburg. The figures are in the table below the chart.

View monthly share of searches table
MonthMichael HardingGamblinWinsor & NewtonOld HollandRembrandtWilliamsburgSennelier
Nov 202528.2%32.5%19.5%10.6%4.6%3.1%1.4%
Dec 202526.8%33.6%22.7%8.2%4.3%3%1.4%
Jan 202623.6%28.9%31.7%7.7%4.1%2.8%1.3%
Feb 202620.4%30.6%30.9%9.2%4.8%2.6%1.5%
Mar 202619.7%40.7%24.4%7.2%4.8%2%1.2%
Apr 202625.1%30.8%29.8%5.9%4.7%2.5%1.2%
May 202623.8%28%34.5%5.6%4.4%2.3%1.4%
Jun 202622.6%38%27.9%4.4%3.7%2.3%1.1%
Jul 202627.3%37.3%20.5%5%5%3.1%1.8%
Aug 202625.4%39.6%21%4.9%4.9%2.6%1.5%
Sep 202626.3%36.2%21.7%5.3%5.3%3.3%1.9%
Oct 202635.7%32.6%18.4%4.5%4.5%2.8%1.6%

  1. 1.Michael Harding

    35.7%

    Moved from 2nd to 1st. 12.8K estimated branded searches, +60% vs prior month. Share +9.3 points.

  2. 2.Gamblin

    32.6%

    Moved from 1st to 2nd. 11.7K estimated branded searches, +6.4% vs prior month. Share -3.6 points.

  3. 3.Winsor & Newton

    18.4%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -3.3 points.

  4. 4.Old Holland

    4.5%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Rembrandt

    4.5%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Williamsburg

    2.8%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Sennelier

    1.6%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Michael Harding and its closest rivals

Every comparison with Michael Harding

6 comparisons

How has branded search demand for Michael Harding changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Michael Harding worldwide rose from 11.7K to 12.8K.
  • Across the 12 months ending October 2026, Michael Harding’s share of searches among oil paint brands worldwide increased from 28.2% to 35.7%.
  • Across the 12 months ending October 2026, Michael Harding’s share of searches among oil paint brands worldwide peaked at 35.7% in October 2026 and was lowest at 19.7% in March 2026.
  • Across the 12 months ending October 2026, Michael Harding rose from 2nd to 1st among oil paint brands worldwide.

How did search popularity change for oil paint brands worldwide in October 2026?

6 changes

  1. In October 2026, Michael Harding overtook Gamblin to become the leader among oil paint brands worldwide, with 35.7% of the searches.

  2. In October 2026, Gamblin lost share of searches among oil paint brands worldwide, from 36.2% to 32.6%.

  3. In October 2026, Winsor & Newton lost share of searches among oil paint brands worldwide, from 21.7% to 18.4%.

  4. In October 2026, Old Holland lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%.

  5. In October 2026, Rembrandt lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%.

  6. In October 2026, Williamsburg lost share of searches among oil paint brands worldwide, from 3.3% to 2.8%.

How are Michael Harding’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Michael Harding’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • michael harding
  • michael harding oil paint

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How the Brand Demand Index is measured

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