Brandwave

How popular isMango?

In September 2026, people searched for Mango by name about 171,000 times worldwide, a 6.9% increase from the previous year. These searches made up 0.29% of all global dress searches, placing Mango fifth out of six dresses. When we asked both ChatGPT and Google AI Overviews about dresses, Mango did not appear in any of the answers.

Search and AI answers in September 2026

Mango is the fifth most searched of 6 competitors.

  1. ZaraShare of searches 62.8%Mentioned in 1 of 5 AI answers
  2. H&MShare of searches 28%Mentioned in 0 of 5 AI answers
  3. ASOSShare of searches 8.4%Mentioned in 0 of 5 AI answers
  4. LulusShare of searches 0.34%Mentioned in 2 of 5 AI answers
  5. MangoShare of searches 0.29%Mentioned in 0 of 5 AI answers

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Top dresses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mango did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lulus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zara1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reformation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • H&M0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ASOS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mango0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dresses

5 answers

  • Asked ChatGPT

    “Which dress should I buy?”

    1. Asked ChatGPT

      “What are the best dress brands?”

      1. 1Reformation
      2. 2Lulus
      3. 3Zara

    2. Asked ChatGPT

      “What's the best dress for a special occasion?”

      1. Searched Google, AI Overview

        “dresses”

        1. 1Lulus

      2. Searched Google, AI Overview

        “women's dresses”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

        Which dresses compete with Mango?

        Mango against dresses worldwide, by month

        Share of searches by month for Zara, H&M, ASOS, Mango. The figures are in the table below the chart.

        View monthly share of searches table
        MonthZaraH&MASOSLulusMangoReformation
        Oct 202558%31.8%9.5%0.21%0.25%0.14%
        Nov 202561.7%27.6%10.1%0.15%0.26%0.15%
        Dec 202562.9%28.2%8.5%0.13%0.25%0.13%
        Jan 202661.7%27.5%10.1%0.22%0.26%0.18%
        Feb 202661.5%27.5%10.1%0.33%0.32%0.22%
        Mar 202661.4%27.4%10.1%0.41%0.37%0.27%
        Apr 202661.4%27.4%10.1%0.41%0.35%0.27%
        May 202657.7%31.6%9.5%0.38%0.48%0.31%
        Jun 202658.9%32.3%7.9%0.32%0.39%0.26%
        Jul 202662.6%28%8.4%0.34%0.38%0.28%
        Aug 202662.7%28%8.4%0.34%0.31%0.28%
        Sep 202662.8%28%8.4%0.34%0.29%0.19%

        1. 1.Zara

          62.8%

          Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

        2. 2.H&M

          28%

          Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share 0 points.

        3. 3.ASOS

          8.4%

          Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.

        4. 4.Lulus

          0.34%

          Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

        5. 5.Mango

          0.29%

          Held 5th. 171K estimated branded searches, -7.3% vs prior month. Share 0 points.

        6. 6.Reformation

          0.19%

          Held 6th. 110K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

        Compare popularity between Mango and its closest rivals

        Every comparison with Mango

        5 comparisons

        How has branded search demand for Mango changed worldwide over the last 12 months?

        2 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Mango worldwide rose from 160K to 171K.
        • Across the 12 months ending September 2026, Mango fell from 4th to 5th among dresses worldwide.

        How did search popularity change for dresses worldwide in September 2026?

        5 changes

        1. Zara’s share of searches among dresses worldwide has gained ground for 3 months in a row, from 58.9% to 62.8% in September 2026.

        2. ASOS’s share of searches among dresses worldwide has gained ground for 3 months in a row, from 7.9% to 8.4% in September 2026.

        3. Estimated monthly branded searches for Lulus worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.

        4. Estimated monthly branded searches for Reformation worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

        5. Estimated monthly branded searches for H&M worldwide fell 18.6% over 12 measured months, from 20.4M to 16.6M in September 2026.

        How are Mango’s branded searches counted?

        2 search terms

        Brandwave collects information about searches that people make online using Mango’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • mango clothing
        • mango dresses

        Do you work for Mango? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

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