Lulus vs Mango:Which is searched more?
In September 2026, Lulus had more branded searches than Mango among dresses worldwide. Lulus had about 201,000 branded searches, while Mango had 171,000. Lulus made up 0.34% of all dress searches we track, and Mango accounted for 0.29%. These are worldwide searches for English-language branded terms.
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Is Lulus or Mango more popular in search?
Compare the dresses people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Lulus, Mango. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zara | H&M | ASOS | Lulus | Mango | Reformation |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 31.8% | 9.5% | 0.21% | 0.25% | 0.14% |
| Nov 2025 | 61.7% | 27.6% | 10.1% | 0.15% | 0.26% | 0.15% |
| Dec 2025 | 62.9% | 28.2% | 8.5% | 0.13% | 0.25% | 0.13% |
| Jan 2026 | 61.7% | 27.5% | 10.1% | 0.22% | 0.26% | 0.18% |
| Feb 2026 | 61.5% | 27.5% | 10.1% | 0.33% | 0.32% | 0.22% |
| Mar 2026 | 61.4% | 27.4% | 10.1% | 0.41% | 0.37% | 0.27% |
| Apr 2026 | 61.4% | 27.4% | 10.1% | 0.41% | 0.35% | 0.27% |
| May 2026 | 57.7% | 31.6% | 9.5% | 0.38% | 0.48% | 0.31% |
| Jun 2026 | 58.9% | 32.3% | 7.9% | 0.32% | 0.39% | 0.26% |
| Jul 2026 | 62.6% | 28% | 8.4% | 0.34% | 0.38% | 0.28% |
| Aug 2026 | 62.7% | 28% | 8.4% | 0.34% | 0.31% | 0.28% |
| Sep 2026 | 62.8% | 28% | 8.4% | 0.34% | 0.29% | 0.19% |
How has the Lulus and Mango comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Lulus took it in February 2026, Mango took it in May 2026, Lulus took it in August 2026.
- Across the 12 months ending September 2026, Lulus’ share of searches among dresses worldwide moved from 0.21% to 0.34%, and its estimated monthly branded searches moved from 135K to 201K.
- Across the 12 months ending September 2026, Mango’s share of searches among dresses worldwide moved from 0.25% to 0.29%, and its estimated monthly branded searches moved from 160K to 171K.
How did search popularity change for dresses worldwide in September 2026?
1 change
Estimated monthly branded searches for Lulus worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lulus’ and Mango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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