How popular isKirkland & Ellis?
In September 2026, people searched for Kirkland & Ellis by name about 74,000 times worldwide, about the same as the previous year. These searches made up 13.6% of all global law firm searches, placing Kirkland & Ellis third out of eight firms. When we asked both ChatGPT and Google AI Overviews about law firms, Kirkland & Ellis appeared in two of the four answers.
Kirkland & Ellis is the third most searched of 8 competitors.
DLA PiperShare of searches 20.1%Mentioned in 1 of 4 AI answers
Baker McKenzieShare of searches 16.6%Mentioned in 0 of 4 AI answers
Kirkland & EllisShare of searches 13.6%Mentioned in 2 of 4 AI answers
LinklatersShare of searches 13.6%Mentioned in 0 of 4 AI answers
Clifford ChanceShare of searches 11.1%Mentioned in 0 of 4 AI answers
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Top law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kirkland & Ellis was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kirkland & Ellis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wachtell, Lipton, Rosen & Katz2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- DLA Piper1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Baker McKenzie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Linklaters0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Clifford Chance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Norton Rose Fulbright0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Allen & Overy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about law firms
4 answers
Asked ChatGPT
“Which law firm should I hire?”
Asked ChatGPT
“What are the best law firms?”
Asked ChatGPT
“What's the best law firm for commercial legal work?”
Searched Google, AI Overview
“law firms”
Searched Google, AI Overview
“corporate lawyers”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which law firms compete with Kirkland & Ellis?
Share of searches by month for DLA Piper, Baker McKenzie, Kirkland & Ellis, Linklaters, Clifford Chance, Norton Rose Fulbright, Allen & Overy, Wachtell, Lipton, Rosen & Katz. The figures are in the table below the chart.
View monthly share of searches table
| Month | DLA Piper | Baker McKenzie | Kirkland & Ellis | Linklaters | Clifford Chance | Norton Rose Fulbright | Allen & Overy | Wachtell, Lipton, Rosen & Katz |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 18.5% | 12.5% | 15.2% | 12.5% | 10.2% | 10.2% | 2.5% |
| Nov 2025 | 21.1% | 17.4% | 11.6% | 14.2% | 11.6% | 11.6% | 9.5% | 2.8% |
| Dec 2025 | 5.7% | 4.6% | 3.8% | 76.3% | 3.1% | 3.1% | 2.5% | 0.93% |
| Jan 2026 | 19.9% | 16.3% | 13.4% | 16.3% | 10.9% | 10.9% | 8.9% | 3.3% |
| Feb 2026 | 21% | 17.2% | 14.1% | 14.1% | 11.5% | 11.5% | 7.7% | 2.8% |
| Mar 2026 | 20% | 16.4% | 13.4% | 16.4% | 11% | 11% | 9% | 2.7% |
| Apr 2026 | 21.7% | 14.6% | 11.9% | 14.6% | 11.9% | 11.9% | 9.8% | 3.6% |
| May 2026 | 18.8% | 15.4% | 15.4% | 12.6% | 10.3% | 12.6% | 10.3% | 4.6% |
| Jun 2026 | 18.4% | 18.4% | 15% | 12.3% | 10% | 12.3% | 10% | 3.7% |
| Jul 2026 | 18.9% | 15.5% | 12.7% | 12.7% | 10.4% | 12.7% | 10.4% | 6.9% |
| Aug 2026 | 19.8% | 16.2% | 13.3% | 13.3% | 10.9% | 10.9% | 10.9% | 4.9% |
| Sep 2026 | 20.1% | 16.6% | 13.6% | 13.6% | 11.1% | 11.1% | 9.1% | 5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 20.1% | 110K | +21.5% | +0.3 points | |
| 2, held 2nd | 16.6% | 90.5K | +22.3% | +0.4 points | |
| 3, held 3rd | 13.6% | 74K | +22.3% | +0.3 points | |
| 4, held 4th | 13.6% | 74K | +22.3% | +0.3 points | |
| 5, moved from 6th to 5th | 11.1% | 60.5K | +22.2% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 11.1% | 60.5K | +22.2% | +0.2 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 9.1% | 49.5K | 0% | -1.8 pointsmoved from 5th to 7th | |
| 8, held 8th | 5% | 27.1K | +22.1% | +0.1 points |
20.1%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +0.3 points.
16.6%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
13.6%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
13.6%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
11.1%
Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
11.1%
Moved from 7th to 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
9.1%
Moved from 5th to 7th. 49.5K estimated branded searches, 0% vs prior month. Share -1.8 points.
Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare popularity between Kirkland & Ellis and its closest rivals
- Kirkland & Ellis vs DLA Piper: compare popularity
- Kirkland & Ellis vs Baker McKenzie: compare popularity
- Kirkland & Ellis vs Linklaters: compare popularity
- Kirkland & Ellis vs Clifford Chance: compare popularity
- Kirkland & Ellis vs Norton Rose Fulbright: compare popularity
- Compare Kirkland & Ellis with any brand
Every comparison with Kirkland & Ellis
7 comparisons
How has branded search demand for Kirkland & Ellis changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kirkland & Ellis worldwide held steady at 74K.
- Across the 12 months ending September 2026, Kirkland & Ellis’ share of searches among law firms worldwide increased from 12.5% to 13.6%.
- Across the 12 months ending September 2026, Kirkland & Ellis’ share of searches among law firms worldwide peaked at 15.4% in May 2026 and was lowest at 3.8% in December 2025.
- Across the 12 months ending September 2026, Kirkland & Ellis rose from 5th to 3rd among law firms worldwide.
How did search popularity change for law firms worldwide in September 2026?
6 changes
In September 2026, Allen & Overy lost share of searches among law firms worldwide, from 10.9% to 9.1%.
DLA Piper’s share of searches among law firms worldwide has gained ground for 3 months in a row, from 18.4% to 20.1% in September 2026.
Linklaters’ share of searches among law firms worldwide has gained ground for 3 months in a row, from 12.3% to 13.6% in September 2026.
Clifford Chance’s share of searches among law firms worldwide has gained ground for 3 months in a row, from 10% to 11.1% in September 2026.
In September 2026, Norton Rose Fulbright rose from 7th to 6th among law firms worldwide.
Estimated monthly branded searches for Wachtell, Lipton, Rosen & Katz worldwide rose 83.1% over 12 measured months, from 14.8K to 27.1K in September 2026.
How are Kirkland & Ellis’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kirkland & Ellis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kirkland and ellis
- kirkland ellis
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