Brandwave

How popular isKeyBar?

In September 2026, people searched for KeyBar by name about 22,200 times worldwide, about the same as the previous year. These searches made up 26.7% of all global key organizer brand searches, placing KeyBar second out of four brands. When we asked both ChatGPT and Google AI Overviews about key organizer brands, KeyBar appeared in two of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

KeyBar is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. OrbitkeyShare of searches 59.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KeyBarShare of searches 26.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. KeySmartShare of searches 11.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BellroyShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top key organizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KeyBar was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KeyBar is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KeySmart1st
  2. Orbitkey2nd
  3. KeyBar3rd
  4. Bellroy4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Orbitkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KeySmart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KeyBar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellroy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about key organizer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which key organizer brands compete with KeyBar?

KeyBar against key organizer brands worldwide, by month

Share of searches by month for Orbitkey, KeyBar, KeySmart. The figures are in the table below the chart.

View monthly share of searches table
MonthOrbitkeyKeyBarKeySmartBellroy
Oct 202551.2%28.1%18.7%2%
Nov 202565.5%19.7%13.1%1.7%
Dec 202565%19.5%13%2.5%
Jan 202656%25.1%16.7%2.1%
Feb 202656.4%25.3%16.9%1.5%
Mar 202653.2%29.1%15.9%1.7%
Apr 202662.8%23%12.6%1.7%
May 202660.9%22.3%14.9%1.9%
Jun 202656.2%25.2%16.8%1.8%
Jul 202654%24.2%19.7%2.1%
Aug 202658%26%14.2%1.8%
Sep 202659.5%26.7%11.9%1.9%

  1. 1.Orbitkey

    59.5%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.5 points.

  2. 2.KeyBar

    26.7%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.7 points.

  3. 3.KeySmart

    11.9%

    Held 3rd. 9.9K estimated branded searches, -33.1% vs prior month. Share -2.3 points.

  4. 4.Bellroy

    1.9%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.1 points.

Compare popularity between KeyBar and its closest rivals

Every comparison with KeyBar

3 comparisons

How has branded search demand for KeyBar changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KeyBar worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, KeyBar’s share of searches among key organizer brands worldwide decreased from 28.1% to 26.7%.
  • Across the 12 months ending September 2026, KeyBar’s share of searches among key organizer brands worldwide peaked at 29.1% in March 2026 and was lowest at 19.5% in December 2025.

How did search popularity change for key organizer brands worldwide in September 2026?

3 changes

  1. In September 2026, Orbitkey gained share of searches among key organizer brands worldwide, from 58% to 59.5%.

  2. In September 2026, KeyBar gained share of searches among key organizer brands worldwide, from 26% to 26.7%.

  3. In September 2026, KeySmart lost share of searches among key organizer brands worldwide, from 14.2% to 11.9%.

How are KeyBar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using KeyBar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • keybar

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How the Brand Demand Index is measured

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