Brandwave

How popular isJoseph's in search?

In August 2026, there were an estimated 6.6K branded searches for Joseph's worldwide which is up 22.2% over the last 11 months. Joseph's holds 0.57% estimated Share of Search among pita breads worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sourdough58.2%
  2. Mission38.9%
  3. Stonefire1.9%
  4. Joseph's0.57%
  5. Kontos0.31%
  6. Toufayan0.16%
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Which pita breads compete with Joseph's?

Joseph's against pita breads worldwide, by month

Share of Search by month for Sourdough, Mission, Joseph's. The figures are in the table below the chart.

View monthly share of search table
MonthSourdoughMissionStonefireJoseph'sKontosToufayan
Oct 202553.2%43.6%2.1%0.52%0.35%0.18%
Nov 202557.5%38.5%2.8%0.69%0.38%0.17%
Dec 202557.6%38.5%2.8%0.46%0.46%0.17%
Jan 202658%38.8%1.9%0.85%0.31%0.16%
Feb 202657.7%38.6%2.3%0.69%0.57%0.17%
Mar 202653.1%43.4%2.1%0.78%0.35%0.18%
Apr 202658.2%38.9%1.9%0.57%0.31%0.16%
May 202657.7%38.6%2.3%0.85%0.31%0.16%
Jun 202657.8%38.7%2.3%0.69%0.38%0.17%
Jul 202662.5%34.2%2.1%0.75%0.33%0.15%
Aug 202658.2%38.9%1.9%0.57%0.31%0.16%
Sep 2026——————

  1. 1.Sourdough

    58.2%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.Mission

    38.9%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Stonefire

    1.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Joseph's

    0.57%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.Kontos

    0.31%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Toufayan

    0.16%

    Held 6th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Joseph's and its closest rivals

How has branded search demand for Joseph's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Joseph's worldwide rose from 5.4K to 6.6K.
  • Across the 11 months ending August 2026, Joseph's’ estimated Share of Search among pita breads worldwide held steady, from 0.52% to 0.57%.

How did search popularity change for pita breads worldwide in August 2026?

  1. In August 2026, Mission gained estimated Share of Search among pita breads worldwide, from 34.2% to 38.9%.

  2. In August 2026, Sourdough lost estimated Share of Search among pita breads worldwide, from 62.5% to 58.2%.

  3. Estimated monthly branded searches for Joseph's worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

How is Joseph's measured?

Brandwave collects information about searches that people make online using Joseph's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • josephs pita

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How the Brand Demand Index is measured

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