Brandwave

How popular isITM in search?

In August 2026, there were an estimated 165K branded searches for ITM worldwide which is down 17.9% over the last 11 months. ITM holds 2.6% estimated Share of Search among timber merchant brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bunnings51.9%
  2. Carters34.7%
  3. Mitre 1010.4%
  4. ITM2.6%
  5. PlaceMakers0.42%
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Which timber merchant brands compete with ITM?

ITM against timber merchant brands worldwide, by month

Share of Search by month for Bunnings, Carters, Mitre 10, ITM. The figures are in the table below the chart.

View monthly share of search table
MonthBunningsCartersMitre 10ITMPlaceMakers
Oct 202556.8%31.1%9.3%2.3%0.46%
Nov 202553.1%35.6%8.7%2.1%0.43%
Dec 202560.8%27.2%9.9%1.6%0.33%
Jan 202660.3%27%9.9%2.4%0.4%
Feb 202656.5%31%9.3%2.8%0.46%
Mar 202656.7%31.1%9.3%2.3%0.56%
Apr 202656.5%31%9.3%2.8%0.46%
May 202651.6%34.5%10.4%3.1%0.42%
Jun 202656.2%30.7%9.2%3.4%0.45%
Jul 202656.6%30.9%9.3%2.8%0.46%
Aug 202651.9%34.7%10.4%2.6%0.42%
Sep 2026—————

  1. 1.Bunnings

    51.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Carters

    34.7%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.8 points.

  3. 3.Mitre 10

    10.4%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.ITM

    2.6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.PlaceMakers

    0.42%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ITM and its closest rivals

How has branded search demand for ITM changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ITM worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, ITM’s estimated Share of Search among timber merchant brands worldwide peaked at 3.4% in June 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for timber merchant brands worldwide in August 2026?

  1. In August 2026, Carters gained estimated Share of Search among timber merchant brands worldwide, from 30.9% to 34.7%.

  2. In August 2026, Mitre 10 gained estimated Share of Search among timber merchant brands worldwide, from 9.3% to 10.4%.

  3. In August 2026, Bunnings lost estimated Share of Search among timber merchant brands worldwide, from 56.6% to 51.9%.

  4. Estimated monthly branded searches for PlaceMakers worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  5. Estimated monthly branded searches for ITM worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is ITM measured?

Brandwave collects information about searches that people make online using ITM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • itm

How the Brand Demand Index is measured

Who owns ITM?

ITM is owned by INDEPENDENT TIMBER MERCHANTS CO-OPERATIVE LIMITED. Brandwave does not track any other brands owned by INDEPENDENT TIMBER MERCHANTS CO-OPERATIVE LIMITED.

Do you work for ITM? To request corrections or removal please contact us via our support page and we will be happy to assist.

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