Brandwave

How popular isInterpublic in search?

In August 2026, there were an estimated 2.9K branded searches for Interpublic worldwide which is down 46.3% over the last 11 months. Interpublic holds 1.4% estimated Share of Search among advertising agencies worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Havas35.9%
  2. Omnicom35.9%
  3. Publicis19.6%
  4. WPP Media7.2%
  5. Interpublic1.4%
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Which advertising agencies compete with Interpublic?

Interpublic against advertising agencies worldwide, by month

Share of Search by month for Havas, Omnicom, Publicis, WPP Media, Interpublic. The figures are in the table below the chart.

View monthly share of search table
MonthHavasOmnicomPublicisWPP MediaInterpublic
Oct 202537.1%24.8%24.8%11.1%2.2%
Nov 202529.2%35.7%23.8%8.7%2.6%
Dec 202522.9%51.1%18.7%5.6%1.7%
Jan 202632.1%32.1%26.3%7.9%1.6%
Feb 202630.8%30.8%30.8%6.2%1.5%
Mar 202636.7%30%24.5%7.3%1.5%
Apr 202636.7%30%24.5%7.3%1.5%
May 202634.5%34.5%23%6.9%1.1%
Jun 202634.5%34.5%23%6.9%1.1%
Jul 202638.8%31.7%21.2%6.3%1.9%
Aug 202635.9%35.9%19.6%7.2%1.4%
Sep 2026—————

  1. 1.Havas

    35.9%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  2. 2.Omnicom

    35.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +4.2 points.

  3. 3.Publicis

    19.6%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  4. 4.WPP Media

    7.2%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Interpublic

    1.4%

    Held 5th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.5 points.

Compare search popularity between Interpublic and its closest rivals

How has branded search demand for Interpublic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Interpublic worldwide fell from 5.4K to 2.9K.
  • Across the 11 months ending August 2026, Interpublic’s estimated Share of Search among advertising agencies worldwide decreased from 2.2% to 1.4%.
  • Across the 11 months ending August 2026, Interpublic’s estimated Share of Search among advertising agencies worldwide peaked at 2.6% in November 2025 and was lowest at 1.1% in May 2026.

How did search popularity change for advertising agencies worldwide in August 2026?

  1. In August 2026, Omnicom gained estimated Share of Search among advertising agencies worldwide, from 31.7% to 35.9%.

  2. In August 2026, WPP Media gained estimated Share of Search among advertising agencies worldwide, from 6.3% to 7.2%.

  3. In August 2026, Havas lost estimated Share of Search among advertising agencies worldwide, from 38.8% to 35.9%.

  4. In August 2026, Publicis lost estimated Share of Search among advertising agencies worldwide, from 21.2% to 19.6%.

  5. Estimated monthly branded searches for Interpublic worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

How is Interpublic measured?

Brandwave collects information about searches that people make online using Interpublic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • interpublic

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How the Brand Demand Index is measured

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