Havas vs Interpublic:Which is more popular by branded search?
In August 2026, Havas had more branded searches than Interpublic among advertising agencies worldwide. Havas was estimated to have 74K branded searches compared to Interpublic’s 2.9K, and held a 35.9% Share of Search versus Interpublic’s 1.4%. These are worldwide searches for English-language branded terms.
Follow Havas vs Interpublic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Havas or Interpublic?
Compare the agencies brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Havas, Interpublic. The figures are in the table below the chart.
View monthly share of search table
| Month | Havas | Omnicom | Publicis | WPP Media | Interpublic |
|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 24.8% | 24.8% | 11.1% | 2.2% |
| Nov 2025 | 29.2% | 35.7% | 23.8% | 8.7% | 2.6% |
| Dec 2025 | 22.9% | 51.1% | 18.7% | 5.6% | 1.7% |
| Jan 2026 | 32.1% | 32.1% | 26.3% | 7.9% | 1.6% |
| Feb 2026 | 30.8% | 30.8% | 30.8% | 6.2% | 1.5% |
| Mar 2026 | 36.7% | 30% | 24.5% | 7.3% | 1.5% |
| Apr 2026 | 36.7% | 30% | 24.5% | 7.3% | 1.5% |
| May 2026 | 34.5% | 34.5% | 23% | 6.9% | 1.1% |
| Jun 2026 | 34.5% | 34.5% | 23% | 6.9% | 1.1% |
| Jul 2026 | 38.8% | 31.7% | 21.2% | 6.3% | 1.9% |
| Aug 2026 | 35.9% | 35.9% | 19.6% | 7.2% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Havas and Interpublic comparison changed over the last 12 months?
3 findings
- Havas was ahead of Interpublic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Havas’ estimated Share of Search among advertising agencies worldwide moved from 37.1% to 35.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Interpublic’s estimated Share of Search among advertising agencies worldwide moved from 2.2% to 1.4%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for advertising agencies worldwide in August 2026?
2 changes
In August 2026, Havas lost estimated Share of Search among advertising agencies worldwide, from 38.8% to 35.9%.
Estimated monthly branded searches for Interpublic worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Havas’ and Interpublic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Havas
1 branded search term
- havas
Interpublic
1 branded search term
- interpublic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.