Brandwave

How popular isHidrau?

In September 2026, people searched for Hidrau by name about 2,110 times worldwide, a 30.2% increase from the previous year. These searches made up 4.3% of all global piano stool brand searches, placing Hidrau third out of five brands. When we asked both ChatGPT and Google AI Overviews about piano stool brands, Hidrau appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Hidrau is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. RolandShare of searches 45.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. StaggShare of searches 45.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HidrauShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. KawaiShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. YamahaShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top piano stool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hidrau was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hidrau is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Hidrau2nd
  3. Roland3rd
  4. Stagg–
  5. Kawai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hidrau3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stagg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kawai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about piano stool brands

5 answers

  • Asked ChatGPT

    “Which piano stool brand should I buy?”

    1. 1Roland
    2. 2Yamaha
    3. 3Hidrau

  • Asked ChatGPT

    “What are the best piano stool brands?”

    1. 1Hidrau
    2. 2Yamaha
    3. 3Roland

  • Asked ChatGPT

    “What's the best piano stool brand for home piano seating?”

    1. 1Yamaha
    2. 2Hidrau
    3. 3Roland

  • Searched Google, AI Overview

    “piano stool adjustable”

    1. Searched Google, AI Overview

      “piano stool with storage”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which piano stool brands compete with Hidrau?

      Hidrau against piano stool brands worldwide, by month

      Share of searches by month for Roland, Stagg, Hidrau, Kawai. The figures are in the table below the chart.

      View monthly share of searches table
      MonthRolandStaggHidrauKawaiYamaha
      Oct 202545.6%45.6%3.3%3.9%1.5%
      Nov 202545.5%45.5%2.7%4.9%1.5%
      Dec 202541.1%50.2%2.9%4.4%1.3%
      Jan 202641.5%50.7%2.9%3.6%1.3%
      Feb 202641%50.2%3.4%4.3%1.1%
      Mar 202640.4%49.6%4.2%4.2%1.6%
      Apr 202640.8%50.1%4.2%3.6%1.3%
      May 202640.3%49.4%4.8%4.2%1.3%
      Jun 202640.7%49.9%4.5%3.6%1.3%
      Jul 202644.6%44.6%5.3%3.9%1.5%
      Aug 202644.6%44.6%5.5%3.8%1.4%
      Sep 202645.3%45.3%4.3%3.9%1.2%

      1. 1.Roland

        45.3%

        Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.

      2. 2.Stagg

        45.3%

        Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.

      3. 3.Hidrau

        4.3%

        Held 3rd. 2.1K estimated branded searches, -22.4% vs prior month. Share -1.2 points.

      4. 4.Kawai

        3.9%

        Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

      5. 5.Yamaha

        1.2%

        Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.2 points.

      Compare popularity between Hidrau and its closest rivals

      Every comparison with Hidrau

      8 comparisons

      How has branded search demand for Hidrau changed worldwide over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Hidrau worldwide rose from 1.6K to 2.1K.
      • Across the 12 months ending September 2026, Hidrau’s share of searches among piano stool brands worldwide increased from 3.3% to 4.3%.
      • Across the 12 months ending September 2026, Hidrau’s share of searches among piano stool brands worldwide peaked at 5.5% in August 2026 and was lowest at 2.7% in November 2025.
      • Across the 12 months ending September 2026, Hidrau rose from 4th to 3rd among piano stool brands worldwide.

      How did search popularity change for piano stool brands worldwide in September 2026?

      4 changes

      1. In September 2026, Roland gained share of searches among piano stool brands worldwide, from 44.6% to 45.3%.

      2. In September 2026, Stagg gained share of searches among piano stool brands worldwide, from 44.6% to 45.3%.

      3. In September 2026, Hidrau lost share of searches among piano stool brands worldwide, from 5.5% to 4.3%.

      4. Estimated monthly branded searches for Yamaha worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

      How are Hidrau’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Hidrau’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • hidrau
      • hidrau piano bench

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      How the Brand Demand Index is measured

      Where does Hidrau compete?

      Hidrau is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Piano bench brands6th of 81%Show ranking
      Piano stool brands3rd of 54.3%Shown above
      Creator with pink hair and a pink jacket

      Is Hidrau your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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