How popular isHero in search?
In August 2026, there were an estimated 74K branded searches for Hero worldwide which is up 18874.4% over the last 11 months. Hero holds 52% estimated Share of Search among laboratory management software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hero52%Benchling34.8%
LabWare7%
LabVantage3.1%
STARLIMS3.1%
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Which laboratory management software compete with Hero?
Share of Search by month for Hero, Benchling, LabWare, LabVantage, STARLIMS. The figures are in the table below the chart.
View monthly share of search table
| Month | Hero | Benchling | LabWare | LabVantage | STARLIMS |
|---|---|---|---|---|---|
| Oct 2025 | 0.4% | 76.1% | 12.4% | 5.6% | 5.6% |
| Nov 2025 | 0.47% | 73.1% | 14.6% | 6.5% | 5.3% |
| Dec 2025 | 6.1% | 68.2% | 13.6% | 6.1% | 6.1% |
| Jan 2026 | 37.9% | 46.3% | 7.6% | 4.1% | 4.1% |
| Feb 2026 | 33.6% | 50.1% | 8.2% | 3.6% | 4.5% |
| Mar 2026 | 43.3% | 43.3% | 7.1% | 3.2% | 3.2% |
| Apr 2026 | 48.3% | 39.5% | 6.5% | 2.9% | 2.9% |
| May 2026 | 57.5% | 31.6% | 6.3% | 2.3% | 2.3% |
| Jun 2026 | 52.6% | 35.2% | 7% | 2.6% | 2.6% |
| Jul 2026 | 47.6% | 38.9% | 7.8% | 2.8% | 2.8% |
| Aug 2026 | 52% | 34.8% | 7% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 74K | 0% | +4.4 points | |
| 2, held 2nd | 34.8% | 49.5K | -18.2% | -4.1 points | |
| 3, held 3rd | 7% | 9.9K | -18.2% | -0.8 points | |
| 4, held 4th | 3.1% | 4.4K | 0% | +0.3 points | |
| 5, held 5th | 3.1% | 4.4K | 0% | +0.3 points |
1.
Hero52%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +4.4 points.
34.8%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.1 points.
3.
7%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
3.1%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
STARLIMS3.1%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Hero and its closest rivals
Every comparison with Hero
4 comparisons
How has branded search demand for Hero changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hero worldwide rose from 390 to 74K.
- Across the 11 months ending August 2026, Hero’s estimated Share of Search among laboratory management software worldwide increased from 0.4% to 52%.
- Across the 11 months ending August 2026, Hero’s estimated Share of Search among laboratory management software worldwide peaked at 57.5% in May 2026 and was lowest at 0.4% in October 2025.
- Across the 11 months ending August 2026, Hero rose from 5th to 1st among laboratory management software worldwide.
How did search popularity change for laboratory management software worldwide in August 2026?
5 changes
In August 2026, Hero gained estimated Share of Search among laboratory management software worldwide, from 47.6% to 52%.
In August 2026, Benchling lost estimated Share of Search among laboratory management software worldwide, from 38.9% to 34.8%.
In August 2026, LabWare lost estimated Share of Search among laboratory management software worldwide, from 7.8% to 7%.
LabVantage’s estimated Share of Search among laboratory management software worldwide has gained ground for 3 months in a row, from 2.3% to 3.1% in August 2026.
STARLIMS’s estimated Share of Search among laboratory management software worldwide has gained ground for 3 months in a row, from 2.3% to 3.1% in August 2026.
How is Hero measured?
Brandwave collects information about searches that people make online using Hero’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hero sms
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Is Hero your brand?
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