Brandwave

How popular isHero in search?

In September 2026, there were an estimated 74K branded searches for Hero worldwide which is up 18874.4% over the last 12 months. Hero holds 47.6% estimated Share of Search among laboratory management software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hero47.6%
  2. Benchling38.9%
  3. LabWare7.8%
  4. LabVantage2.8%
  5. STARLIMS2.8%
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Which laboratory management software compete with Hero?

Hero against laboratory management software worldwide, by month

Share of Search by month for Hero, Benchling, LabWare, LabVantage, STARLIMS. The figures are in the table below the chart.

View monthly share of search table
MonthHeroBenchlingLabWareLabVantageSTARLIMS
Oct 20250.4%76.1%12.4%5.6%5.6%
Nov 20250.47%73.1%14.6%6.5%5.3%
Dec 20256.1%68.2%13.6%6.1%6.1%
Jan 202637.9%46.3%7.6%4.1%4.1%
Feb 202633.6%50.1%8.2%3.6%4.5%
Mar 202643.3%43.3%7.1%3.2%3.2%
Apr 202648.3%39.5%6.5%2.9%2.9%
May 202657.5%31.6%6.3%2.3%2.3%
Jun 202652.6%35.2%7%2.6%2.6%
Jul 202647.6%38.9%7.8%2.8%2.8%
Aug 202652%34.8%7%3.1%3.1%
Sep 202647.6%38.9%7.8%2.8%2.8%
  1. 1.Hero

    47.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.Benchling

    38.9%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  3. 3.LabWare

    7.8%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  4. Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.STARLIMS

    2.8%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Hero and its closest rivals

How has branded search demand for Hero changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hero worldwide rose from 390 to 74K.
  • Across the 12 months ending September 2026, Hero’s estimated Share of Search among laboratory management software worldwide increased from 0.4% to 47.6%.
  • Across the 12 months ending September 2026, Hero’s estimated Share of Search among laboratory management software worldwide peaked at 57.5% in May 2026 and was lowest at 0.4% in October 2025.
  • Across the 12 months ending September 2026, Hero rose from 5th to 1st among laboratory management software worldwide.

How did search popularity change for laboratory management software worldwide in September 2026?

  1. In September 2026, Benchling gained estimated Share of Search among laboratory management software worldwide, from 34.8% to 38.9%.

  2. In September 2026, LabWare gained estimated Share of Search among laboratory management software worldwide, from 7% to 7.8%.

  3. In September 2026, Hero lost estimated Share of Search among laboratory management software worldwide, from 52% to 47.6%.

  4. Estimated monthly branded searches for LabVantage worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  5. Estimated monthly branded searches for STARLIMS worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How is Hero measured?

Brandwave collects information about searches that people make online using Hero’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hero sms

Do you work for Hero? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hero your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.