Brandwave

How popular isHero Cosmetics?

In September 2026, people searched for Hero Cosmetics by name about 100,000 times worldwide, a 17.8% decrease from the previous year. These searches made up 32.8% of all global pimple patch brand searches, placing Hero Cosmetics second out of five brands. When we asked both ChatGPT and Google AI Overviews about pimple patch brands, Hero Cosmetics appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Hero Cosmetics is the second most searched of 5 competitors and the most recommended in AI answers.

  1. StarfaceShare of searches 54%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Hero CosmeticsShare of searches 32.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. COSRXShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ZitStickaShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. RaelShare of searches 0.95%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top pimple patch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hero Cosmetics appeared in all five answers. Hero Cosmetics is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hero Cosmetics1st
  2. COSRX2nd
  3. Rael3rd
  4. ZitSticka4th
  5. Starface5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hero Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSRX4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starface1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZitSticka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rael1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pimple patch brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which pimple patch brands compete with Hero Cosmetics?

Hero Cosmetics against pimple patch brands worldwide, by month

Share of searches by month for Starface, Hero Cosmetics, COSRX. The figures are in the table below the chart.

View monthly share of searches table
MonthStarfaceHero CosmeticsCOSRXZitStickaRael
Oct 202540.9%45.4%10.1%2.5%1.1%
Nov 202544.9%40.6%11%2.2%1.2%
Dec 202540.8%45.3%10.1%2.4%1.3%
Jan 202643.9%40.9%10.8%3.2%1.2%
Feb 202643.1%40%12.9%2.6%1.4%
Mar 202639.4%44.7%11.8%2.9%1.3%
Apr 202637.4%42.4%16.7%2.2%1.2%
May 202643.2%40.1%12.9%2.6%1.1%
Jun 202638.4%43.5%14.1%2.8%1.2%
Jul 202642%39%15.4%2.5%1.1%
Aug 202643.5%40.6%13.1%1.7%1.1%
Sep 202654%32.8%10.8%1.4%0.95%

  1. 1.Starface

    54%

    Held 1st. 165K estimated branded searches, +50% vs prior month. Share +10.5 points.

  2. 2.Hero Cosmetics

    32.8%

    Held 2nd. 100K estimated branded searches, -2.1% vs prior month. Share -7.7 points.

  3. 3.COSRX

    10.8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.ZitSticka

    1.4%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Rael

    0.95%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Hero Cosmetics and its closest rivals

Every comparison with Hero Cosmetics

4 comparisons

How has branded search demand for Hero Cosmetics changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hero Cosmetics worldwide fell from 122K to 100K.
  • Across the 12 months ending September 2026, Hero Cosmetics’ share of searches among pimple patch brands worldwide decreased from 45.4% to 32.8%.
  • Across the 12 months ending September 2026, Hero Cosmetics fell from 1st to 2nd among pimple patch brands worldwide.

How did search popularity change for pimple patch brands worldwide in September 2026?

4 changes

  1. In September 2026, Starface gained share of searches among pimple patch brands worldwide, from 43.5% to 54%.

  2. In September 2026, Hero Cosmetics lost share of searches among pimple patch brands worldwide, from 40.6% to 32.8%.

  3. In September 2026, COSRX lost share of searches among pimple patch brands worldwide, from 13.1% to 10.8%.

  4. ZitSticka’s share of searches among pimple patch brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.4% in September 2026.

How are Hero Cosmetics’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hero Cosmetics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hero cosmetics
  • mighty patch

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How the Brand Demand Index is measured

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