Brandwave

How popular isHeaps Normal?

In September 2026, people searched for Heaps Normal by name about 10,200 times worldwide, a 7.4% increase from the previous year. These searches made up 7% of all global non-alcoholic beer brand searches, placing Heaps Normal fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about non-alcoholic beer brands, Heaps Normal did not appear in any of the answers.

Search and AI answers in September 2026

Heaps Normal is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. Athletic BrewingShare of searches 44.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BEROShare of searches 20.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Lucky SaintShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Go BrewingShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. Heaps NormalShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Heaps Normal did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Athletic Brewing1st
  2. Go Brewing2nd
  3. Best Day Brewing3rd
  4. Partake Brewing4th
  5. Bravus5th
  6. BERO–
  7. Lucky Saint–
  8. Heaps Normal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Athletic Brewing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Go Brewing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Best Day Brewing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Partake Brewing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bravus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BERO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucky Saint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heaps Normal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which non-alcoholic beer brands compete with Heaps Normal?

Heaps Normal against non-alcoholic beer brands worldwide, by month

Share of searches by month for Athletic Brewing, BERO, Lucky Saint, Go Brewing, Heaps Normal, Best Day Brewing. The figures are in the table below the chart.

View monthly share of searches table
MonthAthletic BrewingBEROLucky SaintGo BrewingHeaps NormalBest Day BrewingPartake BrewingBravus
Oct 202550.2%9.2%15.3%8.3%7.6%5.6%2.7%1%
Nov 202546.4%10%16.4%7.4%10.2%6.1%2.4%0.99%
Dec 202546.4%9.7%17.5%7.1%10.1%5.9%2.3%0.88%
Jan 202649.3%6.5%20.8%7.1%7.4%5.7%2.7%0.66%
Feb 202650.3%6.6%16.5%7.3%8.5%7.1%2.7%0.89%
Mar 202650.3%9.5%16.7%7%7.6%5.7%2.2%0.89%
Apr 202649.6%8.1%19.5%6.7%7.3%5.4%2.5%0.91%
May 202649%10.5%19.7%6.3%6%5.2%2.5%0.75%
Jun 202634.1%40.2%11.2%4.4%3.4%4.4%1.7%0.46%
Jul 202637.4%32%12.3%4.9%5.3%5.8%1.9%0.41%
Aug 202635.5%37.1%11.7%4.6%4.4%4.6%1.8%0.39%
Sep 202644.4%20.6%11.7%9.1%7%4.9%1.9%0.47%

  1. 1.Athletic Brewing

    44.4%

    Moved from 2nd to 1st. 64.7K estimated branded searches, -4% vs prior month. Share +8.9 points.

  2. 2.BERO

    20.6%

    Moved from 1st to 2nd. 30K estimated branded searches, -57.4% vs prior month. Share -16.5 points.

  3. 3.Lucky Saint

    11.7%

    Held 3rd. 17K estimated branded searches, -23.2% vs prior month. Share 0 points.

  4. 4.Go Brewing

    9.1%

    Held 4th. 13.2K estimated branded searches, +50.5% vs prior month. Share +4.4 points.

  5. 5.Heaps Normal

    7%

    Moved from 6th to 5th. 10.2K estimated branded searches, +22.9% vs prior month. Share +2.6 points.

  6. 6.Best Day Brewing

    4.9%

    Moved from 5th to 6th. 7.1K estimated branded searches, -18.5% vs prior month. Share +0.3 points.

  7. 7.Partake Brewing

    1.9%

    Held 7th. 2.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  8. 8.Bravus

    0.47%

    Held 8th. 690 estimated branded searches, -6.8% vs prior month. Share +0.1 points.

Compare popularity between Heaps Normal and its closest rivals

Every comparison with Heaps Normal

7 comparisons

How has branded search demand for Heaps Normal changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Heaps Normal worldwide rose from 9.5K to 10.2K.
  • Across the 12 months ending September 2026, Heaps Normal’s share of searches among non-alcoholic beer brands worldwide decreased from 7.6% to 7%.
  • Across the 12 months ending September 2026, Heaps Normal’s share of searches among non-alcoholic beer brands worldwide peaked at 10.2% in November 2025 and was lowest at 3.4% in June 2026.

How did search popularity change for non-alcoholic beer brands worldwide in September 2026?

6 changes

  1. In September 2026, Athletic Brewing overtook BERO to become the leader among non-alcoholic beer brands worldwide, with 44.4% of the searches.

  2. In September 2026, Heaps Normal overtook Best Day Brewing to rank 5th among non-alcoholic beer brands worldwide, with 7% of the searches.

  3. In September 2026, Go Brewing gained share of searches among non-alcoholic beer brands worldwide, from 4.6% to 9.1%.

  4. In September 2026, BERO lost share of searches among non-alcoholic beer brands worldwide, from 37.1% to 20.6%.

  5. Estimated monthly branded searches for Bravus worldwide fell 44.8% over 12 measured months, from 1.3K to 690 in September 2026.

  6. Estimated monthly branded searches for Partake Brewing worldwide fell 18.2% over 12 measured months, from 3.4K to 2.8K in September 2026.

How are Heaps Normal’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Heaps Normal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • heaps normal
  • heaps normal beer
  • heapsnormal

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