Brandwave

How popular isHBlife in search?

In August 2026, there were an estimated 590 branded searches for HBlife worldwide which is down 18.1% over the last 11 months. HBlife holds 0.55% estimated Share of Search among makeup organiser brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Stackers56.6%
  2. mDesign31%
  3. Sorbus11.3%
  4. HBlife0.55%
  5. Readaeer0.45%
  6. Ikee Design0.07%
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Which makeup organiser brands compete with HBlife?

HBlife against makeup organiser brands worldwide, by month

Share of Search by month for Stackers, mDesign, Sorbus, HBlife. The figures are in the table below the chart.

View monthly share of search table
MonthStackersmDesignSorbusHBlifeReadaeerIkee Design
Oct 202563.2%23.1%12.6%0.61%0.41%0.06%
Nov 202571.9%17.6%9.6%0.47%0.38%0.06%
Dec 202573.3%18%8%0.26%0.39%0.11%
Jan 202666.1%24.2%8.8%0.29%0.53%0.08%
Feb 202664.6%23.7%10.6%0.51%0.51%0.07%
Mar 202659.9%26.8%12%0.58%0.58%0.09%
Apr 202658.5%26.2%14.3%0.38%0.46%0.07%
May 202661.3%22.5%15%0.49%0.6%0.07%
Jun 202664.7%23.7%10.6%0.34%0.51%0.1%
Jul 202664.7%23.7%10.6%0.34%0.51%0.1%
Aug 202656.6%31%11.3%0.55%0.45%0.07%
Sep 2026——————

  1. 1.Stackers

    56.6%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -8.1 points.

  2. 2.mDesign

    31%

    Held 2nd. 33.1K estimated branded searches, +49.1% vs prior month. Share +7.2 points.

  3. 3.Sorbus

    11.3%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.HBlife

    0.55%

    Moved from 5th to 4th. 590 estimated branded searches, +84.4% vs prior month. Share +0.2 points.

  5. 5.Readaeer

    0.45%

    Moved from 4th to 5th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Ikee Design

    0.07%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between HBlife and its closest rivals

How has branded search demand for HBlife changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HBlife worldwide fell from 720 to 590.
  • Across the 11 months ending August 2026, HBlife’s estimated Share of Search among makeup organiser brands worldwide held steady, from 0.61% to 0.55%.

How did search popularity change for makeup organiser brands worldwide in August 2026?

  1. In August 2026, mDesign gained estimated Share of Search among makeup organiser brands worldwide, from 23.7% to 31%.

  2. In August 2026, Sorbus gained estimated Share of Search among makeup organiser brands worldwide, from 10.6% to 11.3%.

  3. In August 2026, Stackers lost estimated Share of Search among makeup organiser brands worldwide, from 64.7% to 56.6%.

  4. In August 2026, HBlife rose from 5th to 4th among makeup organiser brands worldwide.

  5. In August 2026, Readaeer fell from 4th to 5th among makeup organiser brands worldwide.

How is HBlife measured?

Brandwave collects information about searches that people make online using HBlife’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hblife

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How the Brand Demand Index is measured

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