HBlife vs mDesign:Which is more popular by branded search?
In August 2026, mDesign had more branded searches than HBlife among makeup organiser brands worldwide. mDesign was estimated to have 33.1K branded searches compared to HBlife’s 590, and held a 31% Share of Search versus HBlife’s 0.55%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HBlife or mDesign?
Compare the makeup organiser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for mDesign, HBlife. The figures are in the table below the chart.
View monthly share of search table
| Month | Stackers | mDesign | Sorbus | HBlife | Readaeer | Ikee Design |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 23.1% | 12.6% | 0.61% | 0.41% | 0.06% |
| Nov 2025 | 71.9% | 17.6% | 9.6% | 0.47% | 0.38% | 0.06% |
| Dec 2025 | 73.3% | 18% | 8% | 0.26% | 0.39% | 0.11% |
| Jan 2026 | 66.1% | 24.2% | 8.8% | 0.29% | 0.53% | 0.08% |
| Feb 2026 | 64.6% | 23.7% | 10.6% | 0.51% | 0.51% | 0.07% |
| Mar 2026 | 59.9% | 26.8% | 12% | 0.58% | 0.58% | 0.09% |
| Apr 2026 | 58.5% | 26.2% | 14.3% | 0.38% | 0.46% | 0.07% |
| May 2026 | 61.3% | 22.5% | 15% | 0.49% | 0.6% | 0.07% |
| Jun 2026 | 64.7% | 23.7% | 10.6% | 0.34% | 0.51% | 0.1% |
| Jul 2026 | 64.7% | 23.7% | 10.6% | 0.34% | 0.51% | 0.1% |
| Aug 2026 | 56.6% | 31% | 11.3% | 0.55% | 0.45% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the HBlife and mDesign comparison changed over the last 12 months?
3 findings
- mDesign was ahead of HBlife in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HBlife’s estimated Share of Search among makeup organiser brands worldwide moved from 0.61% to 0.55%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 11 months ending August 2026, mDesign’s estimated Share of Search among makeup organiser brands worldwide moved from 23.1% to 31%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for makeup organiser brands worldwide in August 2026?
2 changes
In August 2026, mDesign gained estimated Share of Search among makeup organiser brands worldwide, from 23.7% to 31%.
In August 2026, HBlife rose from 5th to 4th among makeup organiser brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using HBlife’s and mDesign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.