HBlife vs Ikee Design:Which is more popular by branded search?
In August 2026, HBlife had more branded searches than Ikee Design among makeup organiser brands worldwide. HBlife was estimated to have 590 branded searches compared to Ikee Design’s 70, and held a 0.55% Share of Search versus Ikee Design’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HBlife or Ikee Design?
Compare the makeup organiser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HBlife, Ikee Design. The figures are in the table below the chart.
View monthly share of search table
| Month | Stackers | mDesign | Sorbus | HBlife | Readaeer | Ikee Design |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 23.1% | 12.6% | 0.61% | 0.41% | 0.06% |
| Nov 2025 | 71.9% | 17.6% | 9.6% | 0.47% | 0.38% | 0.06% |
| Dec 2025 | 73.3% | 18% | 8% | 0.26% | 0.39% | 0.11% |
| Jan 2026 | 66.1% | 24.2% | 8.8% | 0.29% | 0.53% | 0.08% |
| Feb 2026 | 64.6% | 23.7% | 10.6% | 0.51% | 0.51% | 0.07% |
| Mar 2026 | 59.9% | 26.8% | 12% | 0.58% | 0.58% | 0.09% |
| Apr 2026 | 58.5% | 26.2% | 14.3% | 0.38% | 0.46% | 0.07% |
| May 2026 | 61.3% | 22.5% | 15% | 0.49% | 0.6% | 0.07% |
| Jun 2026 | 64.7% | 23.7% | 10.6% | 0.34% | 0.51% | 0.1% |
| Jul 2026 | 64.7% | 23.7% | 10.6% | 0.34% | 0.51% | 0.1% |
| Aug 2026 | 56.6% | 31% | 11.3% | 0.55% | 0.45% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the HBlife and Ikee Design comparison changed over the last 12 months?
3 findings
- HBlife was ahead of Ikee Design in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HBlife’s estimated Share of Search among makeup organiser brands worldwide moved from 0.61% to 0.55%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 11 months ending August 2026, Ikee Design’s estimated Share of Search among makeup organiser brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for makeup organiser brands worldwide in August 2026?
1 change
In August 2026, HBlife rose from 5th to 4th among makeup organiser brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using HBlife’s and Ikee Design’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HBlife
1 branded search term
- hblife
Ikee Design
1 branded search term
- ikee design

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.