How popular isGreenlee?
In September 2026, people searched for Greenlee by name about 12,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.64% of all global pipe bender brand searches, placing Greenlee third out of four brands. When we asked both ChatGPT and Google AI Overviews about pipe bender brands, Greenlee appeared in three of the five answers and was the most recommended of the four.
Greenlee is the third most searched of 4 competitors and the most recommended in AI answers.
MilwaukeeShare of searches 97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
RIDGIDShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
GreenleeShare of searches 0.64%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
IrwinShare of searches 0.23%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pipe bender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Greenlee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Greenlee is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about pipe bender brands
5 answers
Asked ChatGPT
“Which pipe bender brand should I buy?”
Asked ChatGPT
“What are the best pipe bender brands?”
Asked ChatGPT
“What's the best pipe bender brand for metal conduit work?”
Searched Google, AI Overview
“pipe bender tool”
Searched Google, AI Overview
“manual pipe bender”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pipe bender brands compete with Greenlee?
Share of searches by month for Milwaukee, RIDGID, Greenlee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | RIDGID | Greenlee | Irwin |
|---|---|---|---|---|
| Oct 2025 | 97.6% | 1.4% | 0.65% | 0.29% |
| Nov 2025 | 97.5% | 1.8% | 0.53% | 0.23% |
| Dec 2025 | 97.5% | 1.8% | 0.53% | 0.23% |
| Jan 2026 | 96.8% | 2.1% | 0.78% | 0.29% |
| Feb 2026 | 97.3% | 1.8% | 0.64% | 0.29% |
| Mar 2026 | 96.8% | 2.1% | 0.78% | 0.29% |
| Apr 2026 | 96.8% | 2.1% | 0.78% | 0.29% |
| May 2026 | 96.8% | 2.1% | 0.78% | 0.29% |
| Jun 2026 | 97% | 2.1% | 0.64% | 0.23% |
| Jul 2026 | 97% | 2.1% | 0.64% | 0.23% |
| Aug 2026 | 97% | 2.1% | 0.64% | 0.23% |
| Sep 2026 | 97% | 2.1% | 0.64% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97% | 1.8M | 0% | 0 points | |
| 2, held 2nd | 2.1% | 40.5K | 0% | 0 points | |
| 3, held 3rd | 0.64% | 12.1K | 0% | 0 points | |
| 4, held 4th | 0.23% | 4.4K | 0% | 0 points |
97%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
2.
RIDGID2.1%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Greenlee0.64%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Irwin0.23%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Greenlee and its closest rivals
Every comparison with Greenlee
7 comparisons
How has branded search demand for Greenlee changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Greenlee worldwide fell from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Greenlee’s share of searches among pipe bender brands worldwide held steady, from 0.65% to 0.64%.
How did search popularity change for pipe bender brands worldwide in September 2026?
4 changes

Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Estimated monthly branded searches for Greenlee worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are Greenlee’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Greenlee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- greenlee
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Where does Greenlee compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cable cutter brands | 6th of 6 | 0.31% | Show ranking |
| Conduit bender brands | 4th of 4 | 0.45% | Show ranking |
| Pipe bender brands | 3rd of 4 | 0.64% | Shown above |

Is Greenlee your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.