Brandwave

How popular isGreenlee?

In September 2026, people searched for Greenlee by name about 12,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.31% of all global cable cutter brand searches, placing Greenlee sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about cable cutter brands, Greenlee appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Greenlee is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 47.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. MakitaShare of searches 25.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. KnipexShare of searches 5.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. GreenleeShare of searches 0.31%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top cable cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Greenlee was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Greenlee is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Knipex1st
  2. Klein Tools2nd
  3. Milwaukee3rd
  4. Greenlee4th
  5. DeWalt5th
  6. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Knipex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klein Tools5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenlee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cable cutter brands compete with Greenlee?

Greenlee against cable cutter brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Knipex, Klein Tools, Greenlee. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltKnipexKlein ToolsGreenlee
Oct 202548%30.1%14.4%4.3%2.9%0.32%
Nov 202546.3%29.6%17%4.2%2.8%0.25%
Dec 202548.4%25.6%17.8%4.3%3.6%0.26%
Jan 202647.7%25.6%17.5%5.2%3.5%0.39%
Feb 202648%25.2%17.6%5.3%3.5%0.32%
Mar 202645.6%28.9%16.8%5%3.4%0.37%
Apr 202647.7%25.6%17.5%5.2%3.5%0.39%
May 202648%26.1%17.7%4.3%3.5%0.39%
Jun 202648%26.1%17.7%4.3%3.5%0.32%
Jul 202652.2%23.2%15.7%4.7%3.9%0.35%
Aug 202647.2%25.6%17.4%5.2%4.3%0.31%
Sep 202647.1%25.9%17.3%5.2%4.2%0.31%
  1. 1.Milwaukee

    47.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Makita

    25.9%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  3. 3.DeWalt

    17.3%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Knipex

    5.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Greenlee

    0.31%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Greenlee and its closest rivals

Every comparison with Greenlee

7 comparisons

How has branded search demand for Greenlee changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Greenlee worldwide fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Greenlee’s share of searches among cable cutter brands worldwide held steady, from 0.32% to 0.31%.

How did search popularity change for cable cutter brands worldwide in September 2026?

4 changes
  1. Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  4. Estimated monthly branded searches for Greenlee worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Greenlee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Greenlee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • greenlee

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How the Brand Demand Index is measured

Where does Greenlee compete?

Greenlee is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cable cutter brands6th of 60.31%Shown above
Conduit bender brands4th of 40.45%Show ranking
Pipe bender brands3rd of 40.64%Show ranking
Creator with pink hair and a pink jacket

Is Greenlee your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.