How popular isGreen Stuff World?
In October 2026, people searched for Green Stuff World by name about 40,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 27.7% of all global miniature paint brand searches, placing Green Stuff World first out of ten brands. When we asked both ChatGPT and Google AI Overviews about miniature paint brands, Green Stuff World did not appear in any of the answers.
Green Stuff World is the most searched of 10 competitors and not named in the AI answers we collected.
Green Stuff WorldShare of searches 27.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
AK InteractiveShare of searches 18.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
VallejoShare of searches 16.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Monument HobbiesShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
CitadelShare of searches 8.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top miniature paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Green Stuff World did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vallejo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
The Army Painter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Citadel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Monument Hobbies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AK Interactive1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tamiya1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Green Stuff World0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Scale750 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AMMO by Mig Jimenez0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Reaper Miniatures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about miniature paint brands
4 answers
Asked ChatGPT
“What's the best paint for miniatures?”
Asked ChatGPT
“Which miniature paint brand should a beginner buy?”
Asked ChatGPT
“What are the best paint sets for Warhammer miniatures?”
Searched Google, AI Overview
“miniature paint”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“model paint”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Green Stuff World compared with other miniature paint brands worldwide?
Share of searches by month for Green Stuff World, AK Interactive, Vallejo, Monument Hobbies, Citadel, Tamiya, The Army Painter, Scale75. The figures are in the table below the chart.
View monthly share of searches table
| Month | Green Stuff World | AK Interactive | Vallejo | Monument Hobbies | Citadel | Tamiya | The Army Painter | Scale75 | AMMO by Mig Jimenez | Reaper Miniatures |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 31.5% | 17.2% | 13.9% | 7.7% | 11.6% | 5.2% | 7.7% | 3.3% | 1.5% | 0.49% |
| Dec 2025 | 29.3% | 16% | 16.3% | 7.8% | 13.1% | 7.2% | 5.9% | 2.6% | 1.1% | 0.62% |
| Jan 2026 | 26.5% | 17.7% | 17.4% | 7.1% | 14.5% | 6.5% | 6.5% | 2.4% | 0.86% | 0.56% |
| Feb 2026 | 31.3% | 17.1% | 16.8% | 6.8% | 11.4% | 6.3% | 6.3% | 2.7% | 0.82% | 0.52% |
| Mar 2026 | 30.1% | 16.5% | 16.2% | 8% | 13.5% | 6% | 6% | 2.2% | 0.79% | 0.64% |
| Apr 2026 | 31.8% | 17.4% | 14.4% | 9.4% | 11.6% | 6.4% | 5.2% | 2.3% | 0.83% | 0.57% |
| May 2026 | 33.2% | 14.9% | 15.1% | 9.9% | 9.9% | 6.6% | 6.6% | 2.3% | 0.87% | 0.49% |
| Jun 2026 | 34.2% | 15.3% | 15.5% | 9.1% | 10.2% | 6.8% | 5.6% | 2.1% | 0.69% | 0.46% |
| Jul 2026 | 33.1% | 14.9% | 15.7% | 8.8% | 9.9% | 6.6% | 5.4% | 4.1% | 0.87% | 0.56% |
| Aug 2026 | 30.8% | 16.9% | 17.9% | 9.1% | 9.2% | 6.2% | 6.2% | 2.7% | 0.62% | 0.45% |
| Sep 2026 | 27.8% | 18.6% | 16.1% | 11.3% | 10.2% | 6.8% | 5.6% | 2.1% | 0.89% | 0.57% |
| Oct 2026 | 27.7% | 18.5% | 16.9% | 11.3% | 8.3% | 6.8% | 6.8% | 2.4% | 0.89% | 0.57% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.7% | 40.5K | 0% | -0.2 points | |
| 2, held 2nd | 18.5% | 27.1K | 0% | -0.1 points | |
| 3, held 3rd | 16.9% | 24.7K | +5.1% | +0.7 points | |
| 4, held 4th | 11.3% | 16.5K | 0% | -0.1 points | |
| 5, held 5th | 8.3% | 12.1K | -18.2% | -1.9 points | |
| 6, held 6th | 6.8% | 9.9K | 0% | 0 points | |
| 7, held 7th | 6.8% | 9.9K | +22.2% | +1.2 points | |
| 8, held 8th | 2.4% | 3.5K | +16.7% | +0.3 points | |
| 9, held 9th | 0.89% | 1.3K | 0% | 0 points | |
| 10, held 10th | 0.57% | 830 | 0% | 0 points |
27.7%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
18.5%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Vallejo16.9%
Held 3rd. 24.7K estimated branded searches, +5.1% vs prior month. Share +0.7 points.
11.3%
Held 4th. 16.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Citadel8.3%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
6.
Tamiya6.8%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.8%
Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
8.
Scale752.4%
Held 8th. 3.5K estimated branded searches, +16.7% vs prior month. Share +0.3 points.
0.89%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
0.57%
Held 10th. 830 estimated branded searches, 0% vs prior month. Share 0 points.
Tamiya sells other things too, so only its searches that name this product count here, like “tamiya paint”.
Compare popularity between Green Stuff World and its closest rivals
Every comparison with Green Stuff World
9 comparisons
How has branded search demand for Green Stuff World changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Green Stuff World worldwide fell from 60.5K to 40.5K.
- Across the 12 months ending October 2026, Green Stuff World’s share of searches among miniature paint brands worldwide decreased from 31.5% to 27.7%.
- Across the 12 months ending October 2026, Green Stuff World’s share of searches among miniature paint brands worldwide peaked at 34.2% in June 2026 and was lowest at 26.5% in January 2026.
How did search popularity change for miniature paint brands worldwide in October 2026?
6 changes

In October 2026, The Army Painter gained share of searches among miniature paint brands worldwide, from 5.6% to 6.8%.

In October 2026, Vallejo gained share of searches among miniature paint brands worldwide, from 16.1% to 16.9%.

In October 2026, Citadel lost share of searches among miniature paint brands worldwide, from 10.2% to 8.3%.

Green Stuff World’s share of searches among miniature paint brands worldwide has lost ground for 3 months in a row, from 33.1% to 27.7% in October 2026.

Estimated monthly branded searches for Monument Hobbies worldwide rose 12.2% over 12 measured months, from 14.7K to 16.5K in October 2026.

Estimated monthly branded searches for AMMO by Mig Jimenez worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.
How are Green Stuff World’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Green Stuff World’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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