Brandwave

How popular isGranite Gear in search?

In September 2026, there were an estimated 6.4K branded searches for Granite Gear worldwide which held steady over the last 12 months. Granite Gear holds 4.1% estimated Share of Search among hiking backpack brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hyperlite Mountain Gear52.2%
  2. Gregory18.2%
  3. Deuter12.8%
  4. Gossamer Gear12.7%
  5. Granite Gear4.1%
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Which hiking backpack brands compete with Granite Gear?

Granite Gear against hiking backpack brands worldwide, by month

Share of Search by month for Hyperlite Mountain Gear, Gregory, Deuter, Gossamer Gear, Granite Gear. The figures are in the table below the chart.

View monthly share of search table
MonthHyperlite Mountain GearGregoryDeuterGossamer GearGranite Gear
Oct 202555%16%13.5%11.2%4.3%
Nov 202555.6%15%12.6%12.7%4.1%
Dec 202554.8%14.4%12%14.9%4%
Jan 202654.3%15.9%12.8%12.9%4.1%
Feb 202655.9%17.1%11.2%11.4%4.4%
Mar 202650.7%14.7%12.4%15.2%7.1%
Apr 202652%14.9%12.7%15.6%4.8%
May 202648.6%16.6%11.9%17.4%5.4%
Jun 202652.1%14.8%12.8%15.6%4.7%
Jul 202650%16.7%14.3%14.6%4.4%
Aug 202650.1%16.9%14.4%14.3%4.4%
Sep 202652.2%18.2%12.8%12.7%4.1%

  1. 1.Hyperlite Mountain Gear

    52.2%

    Held 1st. 82.1K estimated branded searches, -4.6% vs prior month. Share +2.1 points.

  2. 2.Gregory

    18.2%

    Held 2nd. 28.7K estimated branded searches, -1% vs prior month. Share +1.4 points.

  3. 3.Deuter

    12.8%

    Held 3rd. 20.1K estimated branded searches, -18.7% vs prior month. Share -1.6 points.

  4. 4.Gossamer Gear

    12.7%

    Held 4th. 20K estimated branded searches, -18.7% vs prior month. Share -1.6 points.

  5. 5.Granite Gear

    4.1%

    Held 5th. 6.4K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

Compare search popularity between Granite Gear and its closest rivals

Every comparison with Granite Gear

How has branded search demand for Granite Gear changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Granite Gear worldwide held steady, from 6.3K to 6.4K.
  • Across the 12 months ending September 2026, Granite Gear’s estimated Share of Search among hiking backpack brands worldwide peaked at 7.1% in March 2026 and was lowest at 4% in December 2025.

How did search popularity change for hiking backpack brands worldwide in September 2026?

  1. In September 2026, Hyperlite Mountain Gear gained estimated Share of Search among hiking backpack brands worldwide, from 50.1% to 52.2%.

  2. In September 2026, Gregory gained estimated Share of Search among hiking backpack brands worldwide, from 16.9% to 18.2%.

  3. In September 2026, Deuter lost estimated Share of Search among hiking backpack brands worldwide, from 14.4% to 12.8%.

  4. In September 2026, Gossamer Gear lost estimated Share of Search among hiking backpack brands worldwide, from 14.3% to 12.7%.

How is Granite Gear measured?

Brandwave collects information about searches that people make online using Granite Gear’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • granite gear
  • granite gear backpack
  • granitegear

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How the Brand Demand Index is measured

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