Brandwave

How popular isGold Bond?

In October 2026, people searched for Gold Bond by name about 3,600 times worldwide, a 24.1% increase from the previous year. These searches made up 33.3% of all global foot cream searches, placing Gold Bond second out of nine brands. When we asked both ChatGPT and Google AI Overviews about foot cream, Gold Bond appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in October 2026

Gold Bond is the second most searched of 9 competitors and the second most recommended in the AI answers we collected.

  1. EucerinShare of searches 33.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. Gold BondShare of searches 33.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. CCSShare of searches 9.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SchollShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AmLactinShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top foot cream in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gold Bond was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gold Bond is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O'Keeffe's1st
  2. Gold Bond2nd
  3. Flexitol3rd
  4. Eucerin4th
  5. AmLactin5th
  6. CCS–
  7. Scholl–
  8. E45–
  9. Gehwol–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O'Keeffe's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eucerin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gold Bond3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AmLactin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flexitol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CCS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scholl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • E450 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gehwol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foot cream

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Gold Bond compared with other foot cream worldwide?

Gold Bond against foot cream worldwide, by month

Share of searches by month for Eucerin, Gold Bond, CCS, Scholl, AmLactin, O'Keeffe's, Flexitol. The figures are in the table below the chart.

View monthly share of searches table
MonthEucerinGold BondCCSSchollAmLactinO'Keeffe'sFlexitolE45Gehwol
Nov 202534.3%34.3%5.7%12.1%10.4%0.35%1.1%0.83%1.1%
Dec 202527%33.5%4.5%9.8%22.3%0.47%1.3%0.65%0.47%
Jan 202632.9%32.9%2.9%9.9%18%0.37%1.6%0.82%0.67%
Feb 202634%34%3.7%10.3%15.1%0.38%1.3%0.66%0.47%
Mar 202636.9%29.7%4.9%11.2%13.3%0.92%1.4%0.72%0.92%
Apr 202635%28.2%5.7%10.6%15.5%0.87%2.5%0.87%0.68%
May 202636.3%29.3%6%13.3%10.1%1.1%2.1%0.91%0.91%
Jun 202638.8%31.7%5.2%10.7%8.8%0.97%2.3%0.79%0.79%
Jul 202628.2%28.2%3.8%12.7%22.7%0.94%2%0.55%0.86%
Aug 202643.5%29%3.9%10.2%8.1%1.3%2.6%0.73%0.73%
Sep 202637.1%29.9%6.1%12.4%9.1%1.6%2.2%0.93%0.72%
Oct 202633.3%33.3%9.2%9.1%8.1%3.7%2.4%0.46%0.46%

  1. 1.Eucerin

    33.3%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share -3.8 points.

  2. 2.Gold Bond

    33.3%

    Held 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +3.4 points.

  3. 3.CCS

    9.2%

    Moved from 5th to 3rd. 1K estimated branded searches, +69.5% vs prior month. Share +3.2 points.

  4. 4.Scholl

    9.1%

    Moved from 3rd to 4th. 980 estimated branded searches, -18.3% vs prior month. Share -3.3 points.

  5. 5.AmLactin

    8.1%

    Moved from 4th to 5th. 880 estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.O'Keeffe's

    3.7%

    Moved from 7th to 6th. 400 estimated branded searches, +150% vs prior month. Share +2 points.

  7. 7.Flexitol

    2.4%

    Moved from 6th to 7th. 260 estimated branded searches, +23.8% vs prior month. Share +0.2 points.

  8. 8.E45

    0.46%

    Held 8th. 50 estimated branded searches, -44.4% vs prior month. Share -0.5 points.

  9. 9.Gehwol

    0.46%

    Held 9th. 50 estimated branded searches, -28.6% vs prior month. Share -0.3 points.

Eucerin, Scholl and 3 other brands sell other things too, so only their searches that name this product count here, like “eucerin foot cream”.

Compare popularity between Gold Bond and its closest rivals

Every comparison with Gold Bond

8 comparisons

How has branded search demand for Gold Bond changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Gold Bond worldwide rose from 2.9K to 3.6K.
  • Across the 12 months ending October 2026, Gold Bond’s share of searches among foot cream worldwide decreased from 34.3% to 33.3%.
  • Across the 12 months ending October 2026, Gold Bond’s share of searches among foot cream worldwide peaked at 34.3% in November 2025 and was lowest at 28.2% in April 2026.

How did search popularity change for foot cream worldwide in October 2026?

6 changes

  1. In October 2026, O'Keeffe's overtook Flexitol to rank 6th among foot cream worldwide, with 3.7% of the searches.

  2. In October 2026, CCS overtook Scholl and AmLactin to rank 3rd among foot cream worldwide, with 9.2% of the searches.

  3. In October 2026, Gold Bond gained share of searches among foot cream worldwide, from 29.9% to 33.3%.

  4. In October 2026, Eucerin lost share of searches among foot cream worldwide, from 37.1% to 33.3%.

  5. In October 2026, Scholl lost share of searches among foot cream worldwide, from 12.4% to 9.1%.

  6. In October 2026, AmLactin lost share of searches among foot cream worldwide, from 9.1% to 8.1%.

How are Gold Bond’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gold Bond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gold bond foot cream

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