How popular isGobi Heat in search?
In September 2026, people searched for Gobi Heat by name about 1,000 times worldwide, a 58.3% decrease from the previous year. These searches made up 0.66% of all global heated jacket brand searches, placing Gobi Heat sixth out of six brands. These are worldwide searches for English-language branded terms.
ORORO48.6%
Milwaukee Heated Gear42.2%
DeWalt Heated Gear3.5%
Venustas3.5%
Fieldsheer1.5%
Gobi Heat0.66%
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Which heated jacket brands compete with Gobi Heat?
Share of searches by month for ORORO, Milwaukee Heated Gear, DeWalt Heated Gear, Venustas, Gobi Heat. The figures are in the table below the chart.
View monthly share of searches table
| Month | ORORO | Milwaukee Heated Gear | DeWalt Heated Gear | Venustas | Fieldsheer | Gobi Heat |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 59.3% | 5% | 2.7% | 1.6% | 0.81% |
| Nov 2025 | 23.2% | 67.4% | 4.7% | 2.1% | 1.5% | 1.1% |
| Dec 2025 | 19.7% | 69.8% | 4.8% | 2.6% | 1.6% | 1.4% |
| Jan 2026 | 31.1% | 58.1% | 4.2% | 3.4% | 2% | 1.2% |
| Feb 2026 | 49.4% | 41.1% | 2.9% | 3.6% | 1.9% | 1% |
| Mar 2026 | 62.9% | 28.6% | 2% | 3.7% | 1.9% | 0.85% |
| Apr 2026 | 64.8% | 27.6% | 1.7% | 3.9% | 1.3% | 0.77% |
| May 2026 | 58% | 36% | 1.5% | 2.8% | 1.1% | 0.69% |
| Jun 2026 | 56.9% | 35.3% | 1.8% | 4.1% | 1.2% | 0.68% |
| Jul 2026 | 57.8% | 35.8% | 1.8% | 2.8% | 1.1% | 0.69% |
| Aug 2026 | 60.9% | 31.7% | 2% | 3.6% | 1.2% | 0.59% |
| Sep 2026 | 48.6% | 42.2% | 3.5% | 3.5% | 1.5% | 0.66% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 74K | 0% | -12.3 points | |
| 2, held 2nd | 42.2% | 64.3K | +67% | +10.5 points | |
| 3, moved from 4th to 3rd | 3.5% | 5.4K | +125% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.5% | 5.4K | +22.7% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.5% | 2.3K | +55.4% | +0.3 points | |
| 6, held 6th | 0.66% | 1K | +38.9% | +0.1 points |
1.
ORORO48.6%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -12.3 points.
42.2%
Held 2nd. 64.3K estimated branded searches, +67% vs prior month. Share +10.5 points.
3.5%
Moved from 4th to 3rd. 5.4K estimated branded searches, +125% vs prior month. Share +1.6 points.
4.
Venustas3.5%
Moved from 3rd to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share -0.1 points.
1.5%
Held 5th. 2.3K estimated branded searches, +55.4% vs prior month. Share +0.3 points.
0.66%
Held 6th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.
Compare search popularity between Gobi Heat and its closest rivals
Every comparison with Gobi Heat
5 comparisons
How has branded search demand for Gobi Heat changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gobi Heat worldwide fell from 2.4K to 1K.
- Across the 12 months ending September 2026, Gobi Heat’s share of searches among heated jacket brands worldwide held steady, from 0.81% to 0.66%.
How did search popularity change for heated jacket brands worldwide in September 2026?
6 changes
In September 2026, DeWalt Heated Gear overtook Venustas to rank 3rd among heated jacket brands worldwide, with 3.5% of the searches.
In September 2026, Milwaukee Heated Gear gained share of searches among heated jacket brands worldwide, from 31.7% to 42.2%.
In September 2026, ORORO lost share of searches among heated jacket brands worldwide, from 60.9% to 48.6%.
Estimated monthly branded searches for Gobi Heat worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.
Estimated monthly branded searches for Fieldsheer worldwide fell 52.1% over 12 measured months, from 4.8K to 2.3K in September 2026.
Estimated monthly branded searches for Venustas worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are Gobi Heat’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Gobi Heat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gobi heat
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Is Gobi Heat your brand?
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