Brandwave

How popular isGinger in search?

In September 2026, there were an estimated 48K branded searches for Ginger worldwide which is down 37.8% over the last 12 months. Ginger holds 0.88% estimated Share of Search among grammar and writing assistants worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Grammarly92.3%
  2. LanguageTool5.6%
  3. Ginger0.88%
  4. ProWritingAid0.62%
  5. Wordtune0.61%
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Which grammar and writing assistants compete with Ginger?

Ginger against grammar and writing assistants worldwide, by month

Share of Search by month for Grammarly, LanguageTool, Ginger. The figures are in the table below the chart.

View monthly share of search table
MonthGrammarlyLanguageToolGingerProWritingAidWordtune
Oct 202592.6%4.6%0.95%0.75%1.1%
Nov 202591.3%5.5%1.1%0.74%1.4%
Dec 202591.3%5.5%1.2%0.74%1.4%
Jan 202690.2%6.6%1.3%0.74%1.1%
Feb 202692%5.5%0.91%0.61%0.91%
Mar 202691.9%5.5%0.94%0.75%0.91%
Apr 202692%5.5%0.91%0.62%0.91%
May 202691.9%5.5%1.1%0.75%0.74%
Jun 202688.8%8%1.3%0.89%1.1%
Jul 202690.2%6.6%1.3%0.9%0.89%
Aug 202692%5.5%1.1%0.75%0.61%
Sep 202692.3%5.6%0.88%0.62%0.61%
  1. 1.Grammarly

    92.3%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  2. Held 2nd. 302K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Ginger

    0.88%

    Held 3rd. 48K estimated branded searches, -3.3% vs prior month. Share -0.2 points.

  4. Held 4th. 33.7K estimated branded searches, +0.33% vs prior month. Share -0.1 points.

  5. 5.Wordtune

    0.61%

    Held 5th. 33.3K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Ginger and its closest rivals

How has branded search demand for Ginger changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ginger worldwide fell from 77.2K to 48K.
  • Across the 12 months ending September 2026, Ginger rose from 4th to 3rd among grammar and writing assistants worldwide.

How did search popularity change for grammar and writing assistants worldwide in September 2026?

  1. Grammarly’s estimated Share of Search among grammar and writing assistants worldwide has gained ground for 3 months in a row, from 88.8% to 92.3% in September 2026.

  2. Estimated monthly branded searches for Wordtune worldwide fell 63.4% over 12 measured months, from 90.8K to 33.3K in September 2026.

  3. Estimated monthly branded searches for ProWritingAid worldwide fell 44.8% over 12 measured months, from 61.1K to 33.7K in September 2026.

  4. Estimated monthly branded searches for Ginger worldwide fell 37.8% over 12 measured months, from 77.2K to 48K in September 2026.

  5. Estimated monthly branded searches for LanguageTool worldwide fell 18.2% over 12 measured months, from 369K to 302K in September 2026.

How is Ginger measured?

Brandwave collects information about searches that people make online using Ginger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • ginger grammar
  • ginger software
  • ginger writing assistant
  • grammar ginger

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How the Brand Demand Index is measured

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Is Ginger your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.