How popular isGenie in search?
In September 2026, there were an estimated 40.5K branded searches for Genie worldwide which held steady over the last 12 months. Genie holds 59% estimated Share of Search among telehandlers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Genie59%
Bobcat14.4%
Manitou11.8%
JCB5.2%
Merlo5.2%
Caterpillar4.2%
Follow Genie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which telehandlers compete with Genie?
Share of Search by month for Genie, Bobcat, Manitou, JCB, Merlo, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Genie | Bobcat | Manitou | JCB | Merlo | Caterpillar |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 16.3% | 13.4% | 4.9% | 5.9% | 4.9% |
| Nov 2025 | 51.6% | 18.8% | 12.6% | 5.6% | 6.9% | 4.5% |
| Dec 2025 | 44.3% | 29.6% | 10.8% | 4.7% | 5.9% | 4.7% |
| Jan 2026 | 47.2% | 25.8% | 11.5% | 4.1% | 6.3% | 5.1% |
| Feb 2026 | 52.1% | 19.1% | 12.8% | 4.6% | 6.9% | 4.6% |
| Mar 2026 | 51% | 18.6% | 12.5% | 5.5% | 6.8% | 5.5% |
| Apr 2026 | 51.6% | 18.8% | 12.6% | 5.6% | 6.9% | 4.5% |
| May 2026 | 52.1% | 19.1% | 12.8% | 4.6% | 6.9% | 4.6% |
| Jun 2026 | 54% | 16.2% | 13.2% | 4.7% | 7.2% | 4.7% |
| Jul 2026 | 54.7% | 16.4% | 13.4% | 4.8% | 6% | 4.8% |
| Aug 2026 | 54% | 16.2% | 13.2% | 4.7% | 7.2% | 4.7% |
| Sep 2026 | 59% | 14.4% | 11.8% | 5.2% | 5.2% | 4.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 40.5K | +22.4% | +5 points | |
| 2, held 2nd | 14.4% | 9.9K | 0% | -1.7 points | |
| 3, held 3rd | 11.8% | 8.1K | 0% | -1.4 points | |
| 4, moved from 6th to 4th | 5.2% | 3.6K | +24.1% | +0.5 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 5.2% | 3.6K | -18.2% | -1.9 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 4.2% | 2.9K | 0% | -0.5 pointsmoved from 5th to 6th |
1.
Genie59%
Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +5 points.
2.
Bobcat14.4%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
Manitou11.8%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.4 points.
4.
JCB5.2%
Moved from 6th to 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.5 points.
5.
Merlo5.2%
Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
4.2%
Moved from 5th to 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between Genie and its closest rivals
Every comparison with Genie
5 comparisons
How has branded search demand for Genie changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Genie worldwide held steady at 40.5K.
- Across the 12 months ending September 2026, Genie’s estimated Share of Search among telehandlers worldwide increased from 54.7% to 59%.
- Across the 12 months ending September 2026, Genie’s estimated Share of Search among telehandlers worldwide peaked at 59% in September 2026 and was lowest at 44.3% in December 2025.
How did search popularity change for telehandlers worldwide in September 2026?
6 changes
In September 2026, JCB overtook Merlo and Caterpillar to rank 4th among telehandlers worldwide, with 5.2% estimated Share of Search.
In September 2026, Genie gained estimated Share of Search among telehandlers worldwide, from 54% to 59%.
In September 2026, Merlo lost estimated Share of Search among telehandlers worldwide, from 7.2% to 5.2%.
In September 2026, Bobcat lost estimated Share of Search among telehandlers worldwide, from 16.2% to 14.4%.
In September 2026, Manitou lost estimated Share of Search among telehandlers worldwide, from 13.2% to 11.8%.
In September 2026, Caterpillar lost estimated Share of Search among telehandlers worldwide, from 4.7% to 4.2%.
How is Genie measured?
Brandwave collects information about searches that people make online using Genie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- genie lift
Do you work for Genie? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Genie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.