How popular isGem in search?
In September 2026, there were an estimated 10 branded searches for Gem worldwide. Gem holds 0.07% estimated Share of Search among recruiting CRM platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Avature72%
Beamery21.1%
Phenom4.9%
GR8 People1.9%
Gem0.07%
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Which recruiting CRM platforms compete with Gem?
Share of Search by month for Avature, Beamery, Phenom, Gem. The figures are in the table below the chart.
View monthly share of search table
| Month | Avature | Beamery | Phenom | GR8 People | Gem |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 29% | 3.5% | 2.6% | 0% |
| Nov 2025 | 68.5% | 24.9% | 3.8% | 2.7% | 0.06% |
| Dec 2025 | 69% | 25.1% | 4% | 1.8% | 0.07% |
| Jan 2026 | 69.3% | 25.2% | 3.7% | 1.8% | 0.06% |
| Feb 2026 | 72.5% | 21.7% | 3.9% | 1.9% | 0.06% |
| Mar 2026 | 69% | 25% | 3.7% | 2.2% | 0.06% |
| Apr 2026 | 64.5% | 28.7% | 4.2% | 2.5% | 0.06% |
| May 2026 | 71.3% | 21% | 4.7% | 2.8% | 0.21% |
| Jun 2026 | 71.5% | 21% | 4.7% | 2.8% | 0.07% |
| Jul 2026 | 71.4% | 21.1% | 4.7% | 2.8% | 0.07% |
| Aug 2026 | 71.9% | 21.1% | 4.1% | 2.8% | 0.07% |
| Sep 2026 | 72% | 21.1% | 4.9% | 1.9% | 0.07% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72% | 9.9K | +0.1% | +0.2 points | |
| 2, held 2nd | 21.1% | 2.9K | 0% | 0 points | |
| 3, held 3rd | 4.9% | 670 | +17.5% | +0.7 points | |
| 4, held 4th | 1.9% | 260 | -33.3% | -0.9 points | |
| 5, held 5th | 0.07% | 10 | 0% | 0 points |
1.
Avature72%
Held 1st. 9.9K estimated branded searches, +0.1% vs prior month. Share +0.2 points.
2.
Beamery21.1%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Phenom4.9%
Held 3rd. 670 estimated branded searches, +17.5% vs prior month. Share +0.7 points.
1.9%
Held 4th. 260 estimated branded searches, -33.3% vs prior month. Share -0.9 points.
5.
Gem0.07%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Gem and its closest rivals
How has branded search demand for Gem changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gem worldwide held steady, from 0 to 10.
- Across the 12 months ending September 2026, Gem’s estimated Share of Search among recruiting CRM platforms worldwide held steady, from 0% to 0.07%.
How did search popularity change for recruiting CRM platforms worldwide in September 2026?
4 changes

In September 2026, Phenom gained estimated Share of Search among recruiting CRM platforms worldwide, from 4.1% to 4.9%.

In September 2026, GR8 People lost estimated Share of Search among recruiting CRM platforms worldwide, from 2.8% to 1.9%.

Estimated monthly branded searches for Beamery worldwide fell 46.1% over 12 measured months, from 5.4K to 2.9K in September 2026.

Estimated monthly branded searches for Avature worldwide fell 18.2% over 12 measured months, from 12.2K to 9.9K in September 2026.
How is Gem measured?
Brandwave collects information about searches that people make online using Gem’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gem talent crm
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Is Gem your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.