How popular isFunCakes in search?
In August 2026, there were an estimated 14.8K branded searches for FunCakes worldwide which is down 18.2% over the last 11 months. FunCakes holds 73.9% estimated Share of Search among cake decorating worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
FunCakes73.9%
Wilton9.5%- Ann Clark8%
- PME5%
- Sugarflair3.6%
Culpitt0.05%
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Which cake decorating compete with FunCakes?
Share of Search by month for FunCakes, Wilton, Ann Clark, PME, Sugarflair. The figures are in the table below the chart.
View monthly share of search table
| Month | FunCakes | Wilton | Ann Clark | PME | Sugarflair | Culpitt |
|---|---|---|---|---|---|---|
| Oct 2025 | 71% | 7.4% | 11.4% | 6.3% | 3.9% | 0.04% |
| Nov 2025 | 71% | 7.4% | 11.4% | 6.3% | 3.9% | 0.04% |
| Dec 2025 | 65.6% | 6.9% | 15.9% | 5.8% | 5.8% | 0.04% |
| Jan 2026 | 63.5% | 8.4% | 18.9% | 5.6% | 3.5% | 0.04% |
| Feb 2026 | 35.7% | 4.6% | 53.5% | 3.9% | 2.4% | 0.02% |
| Mar 2026 | 62% | 6.5% | 22.6% | 5.5% | 3.4% | 0.03% |
| Apr 2026 | 75.1% | 7.9% | 7.9% | 5.4% | 3.7% | 0.04% |
| May 2026 | 68.1% | 7.1% | 16.5% | 4.9% | 3.3% | 0.04% |
| Jun 2026 | 73.3% | 9.4% | 7.9% | 5% | 4.4% | 0.05% |
| Jul 2026 | 69.8% | 7.5% | 13.7% | 4.7% | 4.1% | 0.14% |
| Aug 2026 | 73.9% | 9.5% | 8% | 5% | 3.6% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.9% | 14.8K | 0% | +4.1 points | |
| 2, moved from 3rd to 2nd | 9.5% | 1.9K | +18.8% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 8% | 1.6K | -44.8% | -5.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5% | 1K | 0% | +0.3 points | |
| 5, held 5th | 3.6% | 720 | -18.2% | -0.6 points | |
| 6, held 6th | 0.05% | 10 | -66.7% | -0.1 points |
1.
FunCakes73.9%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +4.1 points.
2.
Wilton9.5%
Moved from 3rd to 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.9 points.
8%
Moved from 2nd to 3rd. 1.6K estimated branded searches, -44.8% vs prior month. Share -5.7 points.
4.PME
5%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.6%
Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.6 points.
6.
0.05%
Held 6th. 10 estimated branded searches, -66.7% vs prior month. Share -0.1 points.
Compare search popularity between FunCakes and its closest rivals
How has branded search demand for FunCakes changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for FunCakes worldwide fell from 18.1K to 14.8K.
- Across the 11 months ending August 2026, FunCakes’ estimated Share of Search among cake decorating worldwide increased from 71% to 73.9%.
- Across the 11 months ending August 2026, FunCakes’ estimated Share of Search among cake decorating worldwide peaked at 75.1% in April 2026 and was lowest at 35.7% in February 2026.
How did search popularity change for cake decorating worldwide in August 2026?
5 changes
In August 2026, Wilton overtook Ann Clark to rank 2nd among cake decorating worldwide, at 9.5%.
In August 2026, FunCakes gained estimated Share of Search among cake decorating worldwide, from 69.8% to 73.9%.
In August 2026, Ann Clark lost estimated Share of Search among cake decorating worldwide, from 13.7% to 8%.
In August 2026, Sugarflair lost estimated Share of Search among cake decorating worldwide, from 4.1% to 3.6%.
Estimated monthly branded searches for PME worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
How is FunCakes measured?
Brandwave collects information about searches that people make online using FunCakes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fun cakes
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Is FunCakes your brand?
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