Brandwave

How popular isFlaticon?

In September 2026, people searched for Flaticon by name about 1 million times worldwide, a 33.3% decrease from the previous year. These searches made up 57.7% of all global icon library searches, placing Flaticon first out of ten libraries. When we asked both ChatGPT and Google AI Overviews about icon libraries, Flaticon appeared in one of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Flaticon is the most searched of 10 competitors and the seventh most recommended in AI answers.

  1. FlaticonShare of searches 57.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. Font AwesomeShare of searches 14.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. Noun ProjectShare of searches 14.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. LucideShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. IconifyShare of searches 2.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th

+5 more

Flaticon website (opens in a new tab)

Follow Flaticon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top icon libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flaticon was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Flaticon is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lucide1st
  2. Phosphor Icons2nd
  3. Heroicons3rd
  4. Material Symbols4th
  5. Tabler Icons5th
  6. Font Awesome6th
  7. Flaticon7th
  8. Iconoir8th
  9. Noun Project9th
  10. Iconify10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lucide4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phosphor Icons4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heroicons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Material Symbols4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Font Awesome3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iconoir3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tabler Icons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flaticon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noun Project1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iconify1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about icon libraries

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which icon libraries compete with Flaticon?

Flaticon against icon libraries worldwide, by month

Share of searches by month for Flaticon, Font Awesome, Noun Project, Lucide, Iconify, Phosphor Icons. The figures are in the table below the chart.

View monthly share of searches table
MonthFlaticonFont AwesomeNoun ProjectLucideIconifyPhosphor IconsTabler IconsHeroiconsMaterial SymbolsIconoir
Oct 202559.4%17.8%11.9%3.6%2%1.1%1.3%2%0.72%0.26%
Nov 202559.6%17.9%12%3.6%2%1.1%1.1%2%0.59%0.21%
Dec 202559.7%18%9.8%4.4%2.4%1.3%1.3%2%0.72%0.22%
Jan 202657.8%17.4%11.6%4.3%2.3%1.6%1.6%2.3%0.86%0.21%
Feb 202658.2%17.5%11.7%4.3%2.4%1.6%1.3%1.9%0.86%0.21%
Mar 202655.4%16.7%13.7%5%2.2%2.2%1.5%2.2%0.82%0.24%
Apr 202657%17.2%11.5%5.1%2.3%2.3%1.5%1.9%0.85%0.25%
May 202659.3%14.6%12%5.4%2.4%2%1.6%1.6%0.88%0.21%
Jun 202659.3%14.6%12%5.4%2.4%2%1.6%1.6%0.88%0.21%
Jul 202655.5%16.7%11.2%6.1%2.7%2.7%1.8%1.8%1%0.3%
Aug 202658.2%14.3%11.7%6.4%2.4%2.4%1.9%1.6%0.86%0.31%
Sep 202657.7%14.2%14.2%5.2%2.3%2.3%1.6%1.3%0.85%0.25%

  1. 1.Flaticon

    57.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Font Awesome

    14.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Noun Project

    14.2%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +2.5 points.

  4. 4.Lucide

    5.2%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.2 points.

  5. 5.Iconify

    2.3%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Phosphor Icons

    2.3%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Tabler Icons

    1.6%

    Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  8. 8.Heroicons

    1.3%

    Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  9. 9.Material Symbols

    0.85%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Iconoir

    0.25%

    Held 10th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Flaticon and its closest rivals

Every comparison with Flaticon

9 comparisons

How has branded search demand for Flaticon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Flaticon worldwide fell from 1.5M to 1M.
  • Across the 12 months ending September 2026, Flaticon’s share of searches among icon libraries worldwide decreased from 59.4% to 57.7%.
  • Across the 12 months ending September 2026, Flaticon’s share of searches among icon libraries worldwide peaked at 59.7% in December 2025 and was lowest at 55.4% in March 2026.

How did search popularity change for icon libraries worldwide in September 2026?

6 changes

  1. In September 2026, Noun Project gained share of searches among icon libraries worldwide, from 11.7% to 14.2%.

  2. In September 2026, Lucide lost share of searches among icon libraries worldwide, from 6.4% to 5.2%.

  3. Estimated monthly branded searches for Phosphor Icons worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Heroicons worldwide fell 55.2% over 12 measured months, from 49.5K to 22.2K in September 2026.

  5. Estimated monthly branded searches for Font Awesome worldwide fell 45.3% over 12 measured months, from 450K to 246K in September 2026.

  6. Estimated monthly branded searches for Flaticon worldwide fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

How are Flaticon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Flaticon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • flaticon

Do you work for Flaticon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Flaticon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free