Brandwave

Flaticon vs Noun Project:Which is more popular?

In September 2026, Flaticon had more branded searches than Noun Project among icon libraries worldwide. Flaticon had about 1 million branded searches, while Noun Project had 246,000. Flaticon made up 57.7% of all icon library searches we track, and Noun Project accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about icon libraries, Flaticon and Noun Project each appeared in one of the five answers.

Among icon libraries worldwide in September 2026

Who do people search for more?

Flaticon, about 4 searches for every 1 for Noun Project

Flaticon 1M searchesNoun Project 246K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Flaticon in 1 of 5Noun Project in 1 of 5

Follow Flaticon vs Noun Project and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top icon libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flaticon and Noun Project were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lucide1st
  2. Phosphor Icons2nd
  3. Heroicons3rd
  4. Material Symbols4th
  5. Tabler Icons5th
  6. Font Awesome6th
  7. Flaticon7th
  8. Iconoir8th
  9. Noun Project9th
  10. Iconify10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lucide4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phosphor Icons4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heroicons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Material Symbols4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Font Awesome3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iconoir3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tabler Icons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flaticon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noun Project1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iconify1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about icon libraries

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Flaticon or Noun Project more popular in search?

This chart shows how often people search Google for Flaticon and Noun Project by name. Each line represents a brand's share of searches for all ten icon libraries we track, month by month, from English-language searches worldwide.

Flaticon and Noun Project among icon libraries worldwide, by month

Share of searches by month for Flaticon, Noun Project. The figures are in the table below the chart.

View monthly share of searches table
MonthFlaticonFont AwesomeNoun ProjectLucideIconifyPhosphor IconsTabler IconsHeroiconsMaterial SymbolsIconoir
Oct 202559.4%17.8%11.9%3.6%2%1.1%1.3%2%0.72%0.26%
Nov 202559.6%17.9%12%3.6%2%1.1%1.1%2%0.59%0.21%
Dec 202559.7%18%9.8%4.4%2.4%1.3%1.3%2%0.72%0.22%
Jan 202657.8%17.4%11.6%4.3%2.3%1.6%1.6%2.3%0.86%0.21%
Feb 202658.2%17.5%11.7%4.3%2.4%1.6%1.3%1.9%0.86%0.21%
Mar 202655.4%16.7%13.7%5%2.2%2.2%1.5%2.2%0.82%0.24%
Apr 202657%17.2%11.5%5.1%2.3%2.3%1.5%1.9%0.85%0.25%
May 202659.3%14.6%12%5.4%2.4%2%1.6%1.6%0.88%0.21%
Jun 202659.3%14.6%12%5.4%2.4%2%1.6%1.6%0.88%0.21%
Jul 202655.5%16.7%11.2%6.1%2.7%2.7%1.8%1.8%1%0.3%
Aug 202658.2%14.3%11.7%6.4%2.4%2.4%1.9%1.6%0.86%0.31%
Sep 202657.7%14.2%14.2%5.2%2.3%2.3%1.6%1.3%0.85%0.25%

How has the Flaticon and Noun Project comparison changed over the last 12 months?

3 findings
  • Flaticon was ahead of Noun Project in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Flaticon’s share of searches among icon libraries worldwide moved from 59.4% to 57.7%, and its estimated monthly branded searches moved from 1.5M to 1M.
  • Across the 12 months ending September 2026, Noun Project’s share of searches among icon libraries worldwide moved from 11.9% to 14.2%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for icon libraries worldwide in September 2026?

2 changes
  1. In September 2026, Noun Project gained share of searches among icon libraries worldwide, from 11.7% to 14.2%.

  2. Estimated monthly branded searches for Flaticon worldwide fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Flaticon’s and Noun Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flaticon

1 branded search term

  • flaticon

Noun Project

1 branded search term

  • noun project

How the Brand Demand Index is measured

Other head-to-heads among icon libraries

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.