How popular isFirst Co. in search?
In September 2026, people searched for First Co. by name about 480 times worldwide, about the same as the previous year. These searches made up 0.01% of all global fan coil brand searches, placing First Co. seventh out of seven brands. These are worldwide searches for English-language branded terms.
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Which fan coil brands compete with First Co.?
Share of searches by month for Mitsubishi, Panasonic, Midea, Daikin, Trane, First Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mitsubishi | Panasonic | Midea | Daikin | Trane | LG | First Co. |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 20.1% | 9.5% | 9.5% | 2.3% | 0.47% | 0.01% |
| Nov 2025 | 59.4% | 20.3% | 9.8% | 8% | 2% | 0.59% | <0.01% |
| Dec 2025 | 53.5% | 22.4% | 10.7% | 10.7% | 2.2% | 0.53% | <0.01% |
| Jan 2026 | 58.1% | 20.1% | 9.5% | 9.5% | 2.3% | 0.47% | <0.01% |
| Feb 2026 | 58.3% | 23.6% | 7.8% | 7.8% | 1.9% | 0.47% | 0.01% |
| Mar 2026 | 55.9% | 21% | 9.2% | 11.2% | 2.2% | 0.45% | 0.01% |
| Apr 2026 | 53.4% | 24.6% | 8.8% | 10.7% | 2.1% | 0.43% | 0.01% |
| May 2026 | 52.7% | 23.6% | 10.6% | 10.6% | 2.1% | 0.43% | 0.01% |
| Jun 2026 | 45.8% | 20.8% | 16.8% | 13.8% | 2.3% | 0.45% | 0.01% |
| Jul 2026 | 47.5% | 20.6% | 17.4% | 11.7% | 2.3% | 0.47% | 0.02% |
| Aug 2026 | 55.2% | 19.5% | 13.5% | 9.1% | 2.2% | 0.45% | 0.01% |
| Sep 2026 | 52.2% | 22% | 12.8% | 10.5% | 2.1% | 0.42% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 2.2M | -18.2% | -3 points | |
| 2, held 2nd | 22% | 944K | -2.8% | +2.4 points | |
| 3, held 3rd | 12.8% | 550K | -18.3% | -0.7 points | |
| 4, held 4th | 10.5% | 450K | 0% | +1.4 points | |
| 5, held 5th | 2.1% | 90.5K | -17.7% | -0.1 points | |
| 6, held 6th | 0.42% | 18.1K | -18.5% | 0 points | |
| 7, held 7th | 0.01% | 480 | -18.6% | 0 points |
52.2%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -3 points.
22%
Held 2nd. 944K estimated branded searches, -2.8% vs prior month. Share +2.4 points.
3.
Midea12.8%
Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
4.
Daikin10.5%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share +1.4 points.
5.
Trane2.1%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
6.
LG0.42%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
0.01%
Held 7th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.
Compare search popularity between First Co. and its closest rivals
Every comparison with First Co.
6 comparisons
How has branded search demand for First Co. changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for First Co. worldwide held steady at 480.
- Across the 12 months ending September 2026, First Co.’s share of searches among fan coil brands worldwide held steady at 0.01%.
How did search popularity change for fan coil brands worldwide in September 2026?
6 changes

In September 2026, Panasonic gained share of searches among fan coil brands worldwide, from 19.5% to 22%.

In September 2026, Daikin gained share of searches among fan coil brands worldwide, from 9.1% to 10.5%.

In September 2026, Mitsubishi lost share of searches among fan coil brands worldwide, from 55.2% to 52.2%.

In September 2026, Midea lost share of searches among fan coil brands worldwide, from 13.5% to 12.8%.

Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

Estimated monthly branded searches for Trane worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are First Co.’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using First Co.’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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