Brandwave

How popular isEye in search?

In September 2026, there were an estimated 140 branded searches for Eye worldwide which is down 46.2% over the last 12 months. Eye holds 0.06% estimated Share of Search among squash rackets worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Head34.4%
  2. Wilson26.3%
  3. Dunlop20.4%
  4. Tecnifibre16.6%
  5. Prince2.2%
  6. Eye0.06%

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Which squash rackets compete with Eye?

Eye against squash rackets worldwide, by month

Share of Search by month for Head, Wilson, Dunlop, Tecnifibre, Prince, Eye. The figures are in the table below the chart.

View monthly share of search table
MonthHeadWilsonDunlopTecnifibrePrinceEye
Oct 202533.4%30.3%20.5%13.9%1.9%0.09%
Nov 202540.1%29.4%16.8%12%1.6%0.06%
Dec 202539.7%30.5%19.4%9.1%1.2%0.05%
Jan 202650.8%21%17.8%8.6%1.7%0.05%
Feb 202649.6%22%17.2%9.8%1.3%0.06%
Mar 202634.9%29.7%21%12.3%2%0.06%
Apr 202629.2%35.9%19.6%13.4%1.8%0.06%
May 202627.3%34.3%21.6%14.4%2.3%0.06%
Jun 202627.8%33.4%23.1%12.6%3.1%0.05%
Jul 202633.1%28.7%20.7%14%3.4%0.07%
Aug 202631.3%27.6%22.8%16.1%2.2%0.06%
Sep 202634.4%26.3%20.4%16.6%2.2%0.06%

  1. 1.Head

    34.4%

    Held 1st. 83.7K estimated branded searches, +6.4% vs prior month. Share +3 points.

  2. 2.Wilson

    26.3%

    Held 2nd. 64.1K estimated branded searches, -7.4% vs prior month. Share -1.3 points.

  3. 3.Dunlop

    20.4%

    Held 3rd. 49.8K estimated branded searches, -12.9% vs prior month. Share -2.3 points.

  4. 4.Tecnifibre

    16.6%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Prince

    2.2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Eye

    0.06%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Eye and its closest rivals

Every comparison with Eye

How has branded search demand for Eye changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Eye worldwide fell from 260 to 140.
  • Across the 12 months ending September 2026, Eye’s estimated Share of Search among squash rackets worldwide held steady, from 0.09% to 0.06%.

How did search popularity change for squash rackets worldwide in September 2026?

  1. In September 2026, Head gained estimated Share of Search among squash rackets worldwide, from 31.3% to 34.4%.

  2. In September 2026, Dunlop lost estimated Share of Search among squash rackets worldwide, from 22.8% to 20.4%.

  3. In September 2026, Wilson lost estimated Share of Search among squash rackets worldwide, from 27.6% to 26.3%.

  4. Tecnifibre’s estimated Share of Search among squash rackets worldwide has gained ground for 3 months in a row, from 12.6% to 16.6% in September 2026.

  5. Estimated monthly branded searches for Eye worldwide fell 46.2% over 12 measured months, from 260 to 140 in September 2026.

How is Eye measured?

Brandwave collects information about searches that people make online using Eye’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • eye squash

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How the Brand Demand Index is measured

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