Brandwave

How popular isExcalibur in search?

In September 2026, people searched for Excalibur by name about 8,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.2% of all global food dehydrator brand searches, placing Excalibur fourth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Nesco54.8%
  2. Cuisinart31.7%
  3. Sunbeam11.3%
  4. Excalibur1.2%
  5. COSORI0.66%
  6. Presto Appliances0.28%
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Which food dehydrator brands compete with Excalibur?

Excalibur against food dehydrator brands worldwide, by month

Share of searches by month for Nesco, Cuisinart, Sunbeam, Excalibur. The figures are in the table below the chart.

View monthly share of searches table
MonthNescoCuisinartSunbeamExcaliburCOSORIPresto Appliances
Oct 202545.1%38.4%13.8%1.5%0.99%0.24%
Nov 202535.6%51.2%10.9%1.2%0.96%0.22%
Dec 202530%55%11.3%1.2%2.2%0.23%
Jan 202632.8%51.5%12.4%1.3%1.6%0.32%
Feb 202643.1%40.8%13.3%1.2%1.4%0.23%
Mar 202633.5%48.4%15.4%1.4%1.1%0.22%
Apr 202643.5%37.6%16.3%1.4%0.95%0.23%
May 202641.1%41.2%15.5%1.4%0.6%0.27%
Jun 202650.3%35.1%12.7%1.1%0.6%0.22%
Jul 202647.3%38.7%11.9%1%0.69%0.25%
Aug 202650.5%34.8%12.7%1.1%0.6%0.26%
Sep 202654.8%31.7%11.3%1.2%0.66%0.28%
  1. 1.Nesco

    54.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.3 points.

  2. 2.Cuisinart

    31.7%

    Held 2nd. 213K estimated branded searches, -16% vs prior month. Share -3.1 points.

  3. 3.Sunbeam

    11.3%

    Held 3rd. 75.9K estimated branded searches, -17.9% vs prior month. Share -1.4 points.

  4. 4.Excalibur

    1.2%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.COSORI

    0.66%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Excalibur and its closest rivals

Every comparison with Excalibur

6 comparisons

How has branded search demand for Excalibur changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Excalibur worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Excalibur’s share of searches among food dehydrator brands worldwide held steady, from 1.5% to 1.2%.

How did search popularity change for food dehydrator brands worldwide in September 2026?

6 changes
  1. In September 2026, Nesco gained share of searches among food dehydrator brands worldwide, from 50.5% to 54.8%.

  2. In September 2026, Cuisinart lost share of searches among food dehydrator brands worldwide, from 34.8% to 31.7%.

  3. In September 2026, Sunbeam lost share of searches among food dehydrator brands worldwide, from 12.7% to 11.3%.

  4. Estimated monthly branded searches for Presto Appliances worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  5. Estimated monthly branded searches for COSORI worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Excalibur worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Excalibur’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Excalibur’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • excalibur dehydrator

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How the Brand Demand Index is measured

Where does Excalibur compete?

Excalibur is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food dehydrator brands4th of 61.2%Shown above
Dehydrator trays brands2nd of 52.1%Show ranking
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Is Excalibur your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.