Brandwave

How popular isExcalibur?

In September 2026, people searched for Excalibur by name about 8,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 2.1% of all global dehydrator trays brand searches, placing Excalibur second out of five brands. When we asked both ChatGPT and Google AI Overviews about dehydrator trays brands, Excalibur appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Excalibur is the second most searched of 5 competitors and the most recommended in AI answers.

  1. NescoShare of searches 96%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ExcaliburShare of searches 2.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Magic MillShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. Presto AppliancesShare of searches 0.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. COSORIShare of searches 0.02%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top dehydrator trays brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Excalibur appeared in all five answers. Excalibur is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Excalibur1st
  2. Nesco2nd
  3. COSORI3rd
  4. Magic Mill4th
  5. Presto Appliances5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nesco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excalibur5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Magic Mill4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COSORI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Presto Appliances1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about dehydrator trays brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dehydrator trays brands compete with Excalibur?

Excalibur against dehydrator trays brands worldwide, by month

Share of searches by month for Nesco, Excalibur. The figures are in the table below the chart.

View monthly share of searches table
MonthNescoExcaliburMagic MillPresto AppliancesCOSORI
Oct 202594.7%3.1%1.7%0.5%0.02%
Nov 202593.8%3.1%2.5%0.59%0.02%
Dec 202592.5%3.7%3%0.71%0.02%
Jan 202692.8%3.7%2.5%0.91%0.02%
Feb 202695.2%2.6%1.7%0.5%0.02%
Mar 202693.1%3.8%2.5%0.6%0.03%
Apr 202693.9%3.1%2.5%0.5%0.03%
May 202694.2%3.1%2.1%0.61%0.03%
Jun 202695.8%2.1%1.7%0.41%0.02%
Jul 202695.7%2.1%1.7%0.51%0.02%
Aug 202696%2.1%1.4%0.5%0.02%
Sep 202696%2.1%1.4%0.5%0.02%

  1. 1.Nesco

    96%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Excalibur

    2.1%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Magic Mill

    1.4%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Presto Appliances

    0.5%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.COSORI

    0.02%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Excalibur and its closest rivals

Every comparison with Excalibur

6 comparisons

How has branded search demand for Excalibur changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Excalibur worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Excalibur’s share of searches among dehydrator trays brands worldwide decreased from 3.1% to 2.1%.
  • Across the 12 months ending September 2026, Excalibur’s share of searches among dehydrator trays brands worldwide peaked at 3.8% in March 2026 and was lowest at 2.1% in July 2026.

How did search popularity change for dehydrator trays brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Nesco worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  2. Estimated monthly branded searches for Presto Appliances worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Excalibur worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Excalibur’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Excalibur’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • excalibur dehydrator

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How the Brand Demand Index is measured

Where does Excalibur compete?

Excalibur is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food dehydrator brands4th of 61.2%Show ranking
Dehydrator trays brands2nd of 52.1%Shown above
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