Brandwave

How popular isEthoca?

In September 2026, people searched for Ethoca by name about 3,600 times worldwide, about the same as the previous year. These searches made up 7.1% of all global chargeback management platform searches, placing Ethoca fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about chargeback management platforms, Ethoca appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Ethoca is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. VerifiShare of searches 65.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. ChargeflowShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. JusttShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. EthocaShare of searches 7.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Chargebacks911Share of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top chargeback management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ethoca was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ethoca is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chargeflow1st
  2. Justt2nd
  3. Verifi3rd
  4. Chargebacks9114th
  5. Ethoca5th
  6. Chargeback Gurus–
  7. Midigator–
  8. Signifyd–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chargeflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chargebacks9114 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Verifi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Justt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ethoca3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chargeback Gurus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midigator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Signifyd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chargeback management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which chargeback management platforms compete with Ethoca?

Ethoca against chargeback management platforms worldwide, by month

Share of searches by month for Verifi, Chargeflow, Justt, Ethoca, Chargebacks911. The figures are in the table below the chart.

View monthly share of searches table
MonthVerifiChargeflowJusttEthocaChargebacks911Chargeback GurusMidigatorSignifyd
Oct 202565.7%10.7%7.1%7.1%4.8%3.8%0.77%0.02%
Nov 202565.6%13.1%7.1%7.1%3.8%2.6%0.77%0.02%
Dec 202563.7%12.7%8.5%6.8%4.5%3.1%0.75%0.02%
Jan 202664.3%12.8%8.5%7%4.7%1.9%0.76%0.02%
Feb 202658.3%17.4%9.5%7.7%4.1%2.2%0.84%0.02%
Mar 202665.2%10.6%8.7%7.1%5.7%2%0.77%0.02%
Apr 202665.8%10.7%8.7%7.2%4.8%2%0.78%0.02%
May 202665.5%10.7%8.7%5.7%4.7%3.2%1.4%0.02%
Jun 202665%10.6%8.6%7.1%4.7%3.1%0.77%0.02%
Jul 202667.9%9%9%7.4%3.9%2.1%0.66%0.02%
Aug 202665.1%8.7%10.6%7.1%4.7%3.1%0.63%0.02%
Sep 202665.3%10.7%10.7%7.1%3.7%2%0.51%0.02%

  1. 1.Verifi

    65.3%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Chargeflow

    10.7%

    Moved from 3rd to 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +2 points.

  3. 3.Justt

    10.7%

    Moved from 2nd to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ethoca

    7.1%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Chargebacks911

    3.7%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -1 points.

  6. 6.Chargeback Gurus

    2%

    Held 6th. 1K estimated branded searches, -37.5% vs prior month. Share -1.2 points.

  7. 7.Midigator

    0.51%

    Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  8. 8.Signifyd

    0.02%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ethoca and its closest rivals

Every comparison with Ethoca

6 comparisons

How has branded search demand for Ethoca changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ethoca worldwide held steady at 3.6K.
  • Across the 12 months ending September 2026, Ethoca’s share of searches among chargeback management platforms worldwide peaked at 7.7% in February 2026 and was lowest at 5.7% in May 2026.
  • Across the 12 months ending September 2026, Ethoca fell from 3rd to 4th among chargeback management platforms worldwide.

How did search popularity change for chargeback management platforms worldwide in September 2026?

5 changes

  1. In September 2026, Chargeflow overtook Justt to rank 2nd among chargeback management platforms worldwide, with 10.7% of the searches.

  2. In September 2026, Chargeback Gurus lost share of searches among chargeback management platforms worldwide, from 3.1% to 2%.

  3. In September 2026, Chargebacks911 lost share of searches among chargeback management platforms worldwide, from 4.7% to 3.7%.

  4. Justt’s share of searches among chargeback management platforms worldwide has gained ground for 3 months in a row, from 8.6% to 10.7% in September 2026.

  5. Estimated monthly branded searches for Midigator worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are Ethoca’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ethoca’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ethoca

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How the Brand Demand Index is measured

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