Chargeback Gurus vs Ethoca:Which is more popular by branded search?
In August 2026, Ethoca had more branded searches than Chargeback Gurus among chargeback prevention software worldwide. Ethoca was estimated to have 3.6K branded searches compared to Chargeback Gurus’ 1.6K, and held a 16.7% Share of Search versus Chargeback Gurus’ 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chargeback Gurus or Ethoca?
Compare the chargeback prevention software businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ethoca, Chargeback Gurus. The figures are in the table below the chart.
View monthly share of search table
| Month | Signifyd | Justt | Ethoca | Chargebacks911 | Chargeback Gurus | Midigator |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 20.8% | 20.8% | 13.8% | 11% | 2.2% |
| Nov 2025 | 29.2% | 23.6% | 23.6% | 12.5% | 8.5% | 2.6% |
| Dec 2025 | 30.8% | 24.9% | 20% | 13.1% | 9% | 2.2% |
| Jan 2026 | 27.4% | 27.1% | 22.2% | 14.8% | 6.2% | 2.4% |
| Feb 2026 | 28.3% | 28% | 22.9% | 12.1% | 6.4% | 2.5% |
| Mar 2026 | 30.8% | 24.8% | 20.3% | 16.3% | 5.6% | 2.2% |
| Apr 2026 | 31.7% | 25.5% | 20.9% | 13.9% | 5.8% | 2.3% |
| May 2026 | 27.1% | 26.7% | 17.6% | 14.6% | 9.7% | 4.4% |
| Jun 2026 | 44.7% | 19.6% | 16.1% | 10.7% | 7.1% | 1.7% |
| Jul 2026 | 47.2% | 20.7% | 16.9% | 8.9% | 4.7% | 1.5% |
| Aug 2026 | 38.3% | 25% | 16.7% | 11.1% | 7.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chargeback Gurus and Ethoca comparison changed over the last 12 months?
3 findings
- Ethoca was ahead of Chargeback Gurus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chargeback Gurus’ estimated Share of Search among chargeback prevention software worldwide moved from 11% to 7.4%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Ethoca’s estimated Share of Search among chargeback prevention software worldwide moved from 20.8% to 16.7%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for chargeback prevention software worldwide in August 2026?
1 change
In August 2026, Chargeback Gurus gained estimated Share of Search among chargeback prevention software worldwide, from 4.7% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Chargeback Gurus’ and Ethoca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chargeback Gurus
1 branded search term
- chargeback gurus
Ethoca
1 branded search term
- ethoca
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.