Brandwave

How popular iseShepherd?

In September 2026, people searched for eShepherd by name about 2,990 times worldwide, a 45.1% increase from the previous year. These searches made up 9.8% of all global virtual fencing and livestock collar searches, placing eShepherd third out of four collars. When we asked both ChatGPT and Google AI Overviews about virtual fencing and livestock collars, eShepherd appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

eShepherd is the third most searched of 4 competitors and the third most recommended in AI answers.

  1. NofenceShare of searches 54.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HalterShare of searches 34.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. eShepherdShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. VenceShare of searches 0.36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top virtual fencing and livestock collars in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, eShepherd was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. eShepherd is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nofence1st
  2. Halter2nd
  3. eShepherd3rd
  4. Vence4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nofence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Halter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • eShepherd3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about virtual fencing and livestock collars

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which virtual fencing and livestock collars compete with eShepherd?

eShepherd against virtual fencing and livestock collars worldwide, by month

Share of searches by month for Nofence, Halter, eShepherd. The figures are in the table below the chart.

View monthly share of searches table
MonthNofenceHaltereShepherdVence
Oct 202556.3%32%10.7%1%
Nov 202552.6%36.6%9.6%1.2%
Dec 202545.3%40%13.7%1%
Jan 202650.5%37.8%10.7%1.1%
Feb 202645.4%41.9%11.7%0.95%
Mar 202636.5%53.8%8.9%0.81%
Apr 202640.8%48.6%10%0.61%
May 202647.9%39.7%11.8%0.55%
Jun 202647.2%40.3%12.1%0.45%
Jul 202648.8%39.9%10.7%0.63%
Aug 202647.6%41.9%10%0.46%
Sep 202654.9%34.9%9.8%0.36%
  1. 1.Nofence

    54.9%

    Held 1st. 16.8K estimated branded searches, +24.3% vs prior month. Share +7.3 points.

  2. 2.Halter

    34.9%

    Held 2nd. 10.7K estimated branded searches, -10.4% vs prior month. Share -7 points.

  3. 3.eShepherd

    9.8%

    Held 3rd. 3K estimated branded searches, +5.7% vs prior month. Share -0.2 points.

  4. 4.Vence

    0.36%

    Held 4th. 110 estimated branded searches, -15.4% vs prior month. Share -0.1 points.

Compare popularity between eShepherd and its closest rivals

Every comparison with eShepherd

3 comparisons

How has branded search demand for eShepherd changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for eShepherd worldwide rose from 2.1K to 3K.
  • Across the 12 months ending September 2026, eShepherd’s share of searches among virtual fencing and livestock collars worldwide decreased from 10.7% to 9.8%.
  • Across the 12 months ending September 2026, eShepherd’s share of searches among virtual fencing and livestock collars worldwide peaked at 13.7% in December 2025 and was lowest at 8.9% in March 2026.

How did search popularity change for virtual fencing and livestock collars worldwide in September 2026?

4 changes
  1. In September 2026, Nofence gained share of searches among virtual fencing and livestock collars worldwide, from 47.6% to 54.9%.

  2. In September 2026, Halter lost share of searches among virtual fencing and livestock collars worldwide, from 41.9% to 34.9%.

  3. eShepherd’s share of searches among virtual fencing and livestock collars worldwide has lost ground for 3 months in a row, from 12.1% to 9.8% in September 2026.

  4. Estimated monthly branded searches for Vence worldwide fell 45% over 12 measured months, from 200 to 110 in September 2026.

How are eShepherd’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using eShepherd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eShepherd
  • eShepherd collar
  • Gallagher eShepherd

How the Brand Demand Index is measured

Who owns eShepherd?

eShepherd is owned by Gallagher. Brandwave also tracks Gallagher, owned by the same company, worldwide.

Do you work for eShepherd? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is eShepherd your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.