How popular iseShepherd?
In September 2026, people searched for eShepherd by name about 2,990 times worldwide, a 45.1% increase from the previous year. These searches made up 9.8% of all global virtual fencing and livestock collar searches, placing eShepherd third out of four collars. When we asked both ChatGPT and Google AI Overviews about virtual fencing and livestock collars, eShepherd appeared in three of the five answers and was the third most recommended of the four.
eShepherd is the third most searched of 4 competitors and the third most recommended in AI answers.
NofenceShare of searches 54.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HalterShare of searches 34.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
eShepherdShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
VenceShare of searches 0.36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top virtual fencing and livestock collars in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, eShepherd was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. eShepherd is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about virtual fencing and livestock collars
5 answers
Asked ChatGPT
“Which virtual fencing livestock collar should I buy?”
Asked ChatGPT
“What are the best virtual fencing livestock collar brands?”
Asked ChatGPT
“What's the best virtual fencing livestock collar for livestock management?”
Searched Google, AI Overview
“virtual fencing collars”
Searched Google, AI Overview
“livestock collars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which virtual fencing and livestock collars compete with eShepherd?
Share of searches by month for Nofence, Halter, eShepherd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nofence | Halter | eShepherd | Vence |
|---|---|---|---|---|
| Oct 2025 | 56.3% | 32% | 10.7% | 1% |
| Nov 2025 | 52.6% | 36.6% | 9.6% | 1.2% |
| Dec 2025 | 45.3% | 40% | 13.7% | 1% |
| Jan 2026 | 50.5% | 37.8% | 10.7% | 1.1% |
| Feb 2026 | 45.4% | 41.9% | 11.7% | 0.95% |
| Mar 2026 | 36.5% | 53.8% | 8.9% | 0.81% |
| Apr 2026 | 40.8% | 48.6% | 10% | 0.61% |
| May 2026 | 47.9% | 39.7% | 11.8% | 0.55% |
| Jun 2026 | 47.2% | 40.3% | 12.1% | 0.45% |
| Jul 2026 | 48.8% | 39.9% | 10.7% | 0.63% |
| Aug 2026 | 47.6% | 41.9% | 10% | 0.46% |
| Sep 2026 | 54.9% | 34.9% | 9.8% | 0.36% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 16.8K | +24.3% | +7.3 points | |
| 2, held 2nd | 34.9% | 10.7K | -10.4% | -7 points | |
| 3, held 3rd | 9.8% | 3K | +5.7% | -0.2 points | |
| 4, held 4th | 0.36% | 110 | -15.4% | -0.1 points |
1.
Nofence54.9%
Held 1st. 16.8K estimated branded searches, +24.3% vs prior month. Share +7.3 points.
2.
Halter34.9%
Held 2nd. 10.7K estimated branded searches, -10.4% vs prior month. Share -7 points.
9.8%
Held 3rd. 3K estimated branded searches, +5.7% vs prior month. Share -0.2 points.
4.
Vence0.36%
Held 4th. 110 estimated branded searches, -15.4% vs prior month. Share -0.1 points.
Compare popularity between eShepherd and its closest rivals
Every comparison with eShepherd
3 comparisons
How has branded search demand for eShepherd changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for eShepherd worldwide rose from 2.1K to 3K.
- Across the 12 months ending September 2026, eShepherd’s share of searches among virtual fencing and livestock collars worldwide decreased from 10.7% to 9.8%.
- Across the 12 months ending September 2026, eShepherd’s share of searches among virtual fencing and livestock collars worldwide peaked at 13.7% in December 2025 and was lowest at 8.9% in March 2026.
How did search popularity change for virtual fencing and livestock collars worldwide in September 2026?
4 changes

In September 2026, Nofence gained share of searches among virtual fencing and livestock collars worldwide, from 47.6% to 54.9%.

In September 2026, Halter lost share of searches among virtual fencing and livestock collars worldwide, from 41.9% to 34.9%.

eShepherd’s share of searches among virtual fencing and livestock collars worldwide has lost ground for 3 months in a row, from 12.1% to 9.8% in September 2026.

Estimated monthly branded searches for Vence worldwide fell 45% over 12 measured months, from 200 to 110 in September 2026.
How are eShepherd’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using eShepherd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- eShepherd
- eShepherd collar
- Gallagher eShepherd
Who owns eShepherd?
eShepherd is owned by
Gallagher. Brandwave also tracks Gallagher, owned by the same company, worldwide.
Do you work for eShepherd? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is eShepherd your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.