Brandwave

How popular isEra in search?

In September 2026, there were an estimated 350 branded searches for Era worldwide which is down 18.6% over the last 12 months. Era holds 0.29% estimated Share of Search among door handle brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yale87.1%
  2. Carlisle Brass6.7%
  3. Croydex4.5%
  4. Union1.2%
  5. Era0.29%
  6. Gainsborough0.27%
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Which door handle brands compete with Era?

Era against door handle brands worldwide, by month

Share of Search by month for Yale, Carlisle Brass, Croydex, Era. The figures are in the table below the chart.

View monthly share of search table
MonthYaleCarlisle BrassCroydexUnionEraGainsborough
Oct 202585.2%7.3%6%0.85%0.32%0.43%
Nov 202585.9%6.3%6.3%0.84%0.27%0.38%
Dec 202586.9%5.2%6.4%0.96%0.27%0.25%
Jan 202685.7%6.3%6.3%1%0.3%0.3%
Feb 202684.9%7.3%5.9%1.2%0.28%0.43%
Mar 202686.5%6.4%5.2%1.1%0.3%0.47%
Apr 202686.5%7%4.6%1.2%0.3%0.33%
May 202685.8%6.9%4.6%2%0.26%0.41%
Jun 202686.7%7%4.6%1.2%0.24%0.34%
Jul 202686.5%7%4.6%1.2%0.24%0.41%
Aug 202688.6%5.8%3.9%1.1%0.18%0.35%
Sep 202687.1%6.7%4.5%1.2%0.29%0.27%

  1. 1.Yale

    87.1%

    Held 1st. 105K estimated branded searches, -14.9% vs prior month. Share -1.6 points.

  2. 2.Carlisle Brass

    6.7%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Croydex

    4.5%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Union

    1.2%

    Held 4th. 1.4K estimated branded searches, -9.6% vs prior month. Share 0 points.

  5. 5.Era

    0.29%

    Moved from 6th to 5th. 350 estimated branded searches, +40% vs prior month. Share +0.1 points.

  6. 6.Gainsborough

    0.27%

    Moved from 5th to 6th. 320 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Era and its closest rivals

Every comparison with Era

How has branded search demand for Era changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Era worldwide fell from 430 to 350.
  • Across the 12 months ending September 2026, Era rose from 6th to 5th among door handle brands worldwide.

How did search popularity change for door handle brands worldwide in September 2026?

  1. In September 2026, Carlisle Brass gained estimated Share of Search among door handle brands worldwide, from 5.8% to 6.7%.

  2. In September 2026, Croydex gained estimated Share of Search among door handle brands worldwide, from 3.9% to 4.5%.

  3. In September 2026, Yale lost estimated Share of Search among door handle brands worldwide, from 88.6% to 87.1%.

  4. In September 2026, Era rose from 6th to 5th among door handle brands worldwide.

  5. In September 2026, Gainsborough fell from 5th to 6th among door handle brands worldwide.

  6. Estimated monthly branded searches for Union worldwide rose 22.6% over 12 measured months, from 1.1K to 1.4K in September 2026.

How is Era measured?

Brandwave collects information about searches that people make online using Era’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • era door
  • era door handle

Do you work for Era? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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